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Through the eyes of neubau eyewear

Adameva
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EVA in ivy green matte/graphite ADAM in black coal matte/silver

Design, cre­ativ­ity, sus­tain­ab­il­ity — this look­book tells a story of vis­ions. Vis­ions of innov­at­ive think­ing which tears down the walls of aes­thet­ic tun­nel vis­ion, just as it did a cen­tury ago. Because this year, we’re pay­ing trib­ute to the revolu­tion­ary ideas of Bauhaus style and ded­ic­at­ing a lim­ited edi­tion of our sunglasses to them with Wal­ter & Wassily”. Star­ted in 1919 by Wal­ter Gropi­us, the Bauhaus move­ment con­tin­ues to prove a pion­eer for design of all kinds — a vis­ion that still…

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Design, cre­ativ­ity, sus­tain­ab­il­ity — this look­book tells a story of vis­ions. Vis­ions of innov­at­ive think­ing which tears down the walls of aes­thet­ic tun­nel vis­ion, just as it did a cen­tury ago. Because this year, we’re pay­ing trib­ute to the revolu­tion­ary ideas of Bauhaus style and ded­ic­at­ing a lim­ited edi­tion of our sunglasses to them with Wal­ter & Wassily”. Star­ted in 1919 by Wal­ter Gropi­us, the Bauhaus move­ment con­tin­ues to prove a pion­eer for design of all kinds — a vis­ion that still cap­tiv­ates us today, through its sim­pli­city and per­fect form.

Our own vis­ions — envir­on­ment­ally friendly pro­duc­tion and trend-set­ting design — are well on the way to mak­ing their own mark: neubau eye­wear was not only awar­ded the Green Good Design Award for product design, sus­tain­ab­il­ity, brand philo­sophy and appear­ance in 2018, but also impressed in the Ger­man Design Award 2019 in the Brand Iden­tity” cat­egory. Sus­tain­ab­il­ity and our use of the envir­on­ment­ally friendly mater­i­al nat­ur­alPX are trail­blaz­ing here as well — as is our quest for a green­er future, which found its ori­gins in Vienna’s thriv­ing melt­ing pot.

Vienna’s cre­at­ive and trendy Neubau” dis­trict is an end­less source of inspir­a­tion for our brand. There we meet like-minded for­ward thinkers and innov­at­ors who, like us, want to help shape the world and its envir­on­ment for the bet­ter, and who rep­res­ent our motto See and Do Good” — be it in the city, in nature or simply in choos­ing the right glasses. That’s why we focus on sus­tain­able mater­i­als, region­al pro­duc­tion, per­fect details and a vital eye for the future.

Neubau 150 071 V2 Rgb
MAX in black ink matte DOMINIK in fizzy champagne
Neubau 210 1976 V1 Rgb Jpeg
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FLO in black ink matte
2018 04 16 Neubau 0103 Low
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FLO in silky rose
2018 04 16 Neubau 0214 Low
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NINA in eclectic silver
Neubau 150 1403 V2 Rgb Jpeg
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NINA in glorious gold/brown tortoise
Neubau 140 1331 V1 Rgb Jpeg
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THEO in eclectic silver/black
Neubau 032 0738 V1 Rgb Jpeg
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EVA in ivy green/graphite matte and black coal matte/rose
Neubau 240 2174
FLO in eclectic silver LOTTE in black ink MARK in glorious gold
Neubau 090 1017
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MAX in glorious gold
Neubau 100 1061 V2 Rgb Jpeg
FLO in eclectic silver LOTTE in eclectic silver
Neubau 270 2366 V1 Rgb Jpeg
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ADAM in black coal matte/silver
2018 04 16 Neubau 0172 Low
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LOTTE in eclectic silver
Neubau 130 1319 V1 Rgb
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LOTTE in ruby red

See & Do Good

The name itself reveals its unusu­al qual­it­ies: the mir­acle tree”, also known as the castor oil plant sprouts so quickly that its rap­id growth could, at one time, only be explained as magic­al. The extremely res­ist­ant plant grows up to five meters in just three to four months. But it’s not just the plant itself that has amaz­ing prop­er­ties; castor oil, which is extrac­ted from its seeds and com­prises 65% of our sus­tain­able mater­i­al nat­ur­alPX, is also an all-round­er. The envir­on­ment­ally friendly poly­mer is used in the man­u­fac­ture of all our poly­mer frames, and is char­ac­ter­ized by high flex­ib­il­ity, res­ist­ance, col­or intens­ity and extremely light weight. This makes nat­ur­alPX a key part of our resource-con­serving pro­duc­tion and is part of our See & Do Good” philo­sophy. Under this motto, neubau eye­wear sup­ports sus­tain­able pro­jects in urb­an areas, from Sal­at­pir­aten Urb­an Garden­ing in Vienna to the Honey Bee Con­servancy in New York. The most import­ant part of our com­mit­ment to the envir­on­ment, how­ever, is our range of products made of envir­on­ment­ally friendly mater­i­als, from the pack­aging of our glasses to our prints and accessor­ies, such as our clean­ing cloths which are made from recycled PET bottles.

M Pe1

Under this motto, neubau eye­wear sup­ports sus­tain­able pro­jects in urb­an areas, from Sal­at­pir­aten Urb­an Garden­ing in Vienna to the Honey Bee Con­servancy in New York. The most import­ant part of our com­mit­ment to the envir­on­ment, how­ever, is our range of products made of envir­on­ment­ally friendly mater­i­als, from the pack­aging of our glasses to our prints and accessor­ies, such as our clean­ing cloths which are made from recycled PET bottles.

Neubau Bauhaus 020 585 V2 Rev1 Rgbcontrast
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WALTER&WASSILY in black coal/eclectic silver

Walter&Wassily

Style isn’t some­thing final; it’s con­stant change.” This claim of archi­tect Wal­ter Gropi­us, from the begin­ning of the last cen­tury, couldn’t be more true for us, either. The neubau eye­wear design is char­ac­ter­ized by con­stant evol­u­tion: we want to think ahead and build new bridges — like tak­ing the chance to cel­eb­rate the 100-year anniversary of the Bauhaus, which Gropi­us foun­ded in Wei­mar in 1919. It’s hard to name anoth­er design move­ment that has shaped our con­tem­por­ary under­stand­ing of…

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Style isn’t some­thing final; it’s con­stant change.” This claim of archi­tect Wal­ter Gropi­us, from the begin­ning of the last cen­tury, couldn’t be more true for us, either. The neubau eye­wear design is char­ac­ter­ized by con­stant evol­u­tion: we want to think ahead and build new bridges — like tak­ing the chance to cel­eb­rate the 100-year anniversary of the Bauhaus, which Gropi­us foun­ded in Wei­mar in 1919. It’s hard to name anoth­er design move­ment that has shaped our con­tem­por­ary under­stand­ing of aes­thet­ics so pro­foundly while still remain­ing so revolu­tion­ary. Clear lines, unadorned eleg­ance, prag­mat­ic excel­lence; these are attrib­utes that could not be closer to our own under­stand­ing of design, and also shapes our new spe­cial edi­tion frames Wal­ter & Wassily”, ded­ic­ated entirely to the Bauhaus.

The high-end sunglasses inspired by Wal­ter Gropi­us and Wassily Kand­in­sky (a paint­er and teach­er at the Bauhaus) is not only a trib­ute to the clear form­al lan­guage of the legendary Bauhaus fig­ure­heads, but also a cre­at­ive take on their eth­os that form fol­lows func­tion”. While interi­or design and archi­tec­ture have long been cel­eb­rated as the primary dis­cip­lines of good taste, we have strived to make sunglasses — our every­day com­pan­ions — an impress­ive design object. For our Wal­ter & Wassily” cam­paign shoot, we rein­ter­preted the legendary Bauhaus credo and, adopt­ing the motto human fol­lows form”, we’ve shown how design and people can be staged as an innov­at­ive duo. 

What’s also key is the fusion of art and crafts­man­ship, which is the basis for the Bauhaus philo­sophy and the inspir­a­tion for our images. This is where ori­gin­al fur­niture from the era, mod­els and glasses all blend into excit­ing com­pos­i­tions com­bin­ing stas­is and dynam­ics, inter­pret­ing the icon­ic con­trasts of the Bauhaus for the here and now.

The met­al tubes of the Bauhaus epoch were trans­lated into an adapt­able titani­um frame, the unmis­tak­able circle is a cent­ral design ele­ment in a futur­ist­ic 3D print, and essen­tial shades such as brass, black and sil­ver provide an inter­est­ing con­trast through­out the high-end frames.

Neubau Bauhaus 010 456 V1 Rgbcontrast
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WALTER&WASSILY in black coal/brass matte
Neubau Bauhaus 050 1252 V2 Rev2 Rgbcontrast
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WALTER&WASSILY in snow white/black matte
Neubau 23 11 20180329
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WALTER&WASSILY in black coal/brass matte
Neubau Bauhaus 070 1412 V2 Rev1 Rgbcontrast
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WALTER&WASSILY in black coal/brass matte and snow white/black matte
Neubau Bauhaus 030 804 V2 Rev1 Rgbcontrast
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WALTER&WASSILY in black coal/brass matte
Neubau Bauhaus 060 1313 V2 Rgbcontrast
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Neubau Bauhaus 040 1070 V1 Rev1 Rgbcontrast
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WALTER&WASSILY in snow white/black matte
Neubau Bauhaus 030 958 V2 Rgbcontrast
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WALTER&WASSILY in snow white/black matte
Neubau 23 11 20180326
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WALTER&WASSILY in black coal/brass matte, black coal/eclectic silver and snow white/black matte
Neubau 070 011 V3 Rgb
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MARTIN in wood matte LISA in agave green matte
Neubau 270 015 V2 Rgb
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GIOVANNI in evergreen matte/glorious gold
Neubau 210 203 V2 Rgb
DOMINIK in fizzy champagne HANNES in glorious gold DOMINIK in ruby red
Neubau 250 103 V2 Rgb
HANNES in gold matte MAX in black ink matte
Neubau 170 104 V2 Rgb
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HANNES in gold matte
Neubau 040 014 V3 Rgb Jpeg
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SARAH 3D in roasted berry/black coal
Neubau 030 166 V2 Rgb
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GIOVANNI in dark chocolate brown/gold
Neubau 030 220 V2 Rgb
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SONIA in ruby red matte/gold
Neubau 060 056
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ERWIN 3D in black coal/glorious gold and denim/eclectic silver
2018 10 03 Neubaustills Part 2 Kewgardens0101 Jpeg
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MAX in black ink matte
Neubau 100 033 V3 Rgb
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DANI in ultraviolet