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Blog 1604 Hienle Daandam Frame Of Mind 4

Visiting Berlin designer Hien Le in his studio

There is something organic about the way Hien Le speaks about his latest Spring/Summer collection, as if his daily life is inspiration in itself and any moment can become the foundation for a new collection.

Mix­ing clas­sic Ger­man tail­or­ing with the raw­ness of Ber­lin youth, Hien has cre­ated a label that excites and entices inter­na­tion­al con­sumers by explor­ing the zeit­geist of the mod­ern gen­er­a­tion through sleek and min­im­al­ist designs. Play­ing with aspects of fem­in­in­ity in menswear and only pro­du­cing gar­ments in Ger­many, Hien is pav­ing the way for eth­ic­al and sus­tain­able young design­ers in Ber­lin. Although the label pro­duces both men’s and women’s cloth­ing, sev­er­al buy­ers and con­sumers have com­men­ted on the fem­in­in­ity and gender flu­id approach to styl­ing in Le’s garments.

The Laos born and Ber­lin raised design­er nev­er inten­ded on cre­at­ing his own eponym­ous label, begin­ning a career in PR at Agency V fol­low­ing his gradu­ation from stud­ies in Fash­ion. Real­ising he could be work­ing on the sales of his own col­lec­tion as opposed to oth­er design­ers and miss­ing the phys­ic­al labour that comes with sew­ing and pat­tern mak­ing, Hien quit his job in 2010. After meet­ing with busi­ness coaches and pro­du­cing a sol­id busi­ness plan he set about cre­at­ing an inde­pend­ent label that is now stocked inter­na­tion­ally in Ger­many, Amer­ica, Switzer­land, Tokyo and Hong Kong. The end of 2015 brought a shift for the label with the release of Hien’s uni­sex fra­grance in col­lab­or­a­tion renowned per­fumer Mark Bux­ton and Ver­dúu Fra­grances, allow­ing con­sumers to com­bine scent and touch to the Hien label.

Now in his elev­enth col­lec­tion, Hien shocked the fash­ion industry this sea­son when he joined sev­er­al of Berlin’s oth­er big name design­ers shun­ning the run­way at Mer­cedes Benz Fash­ion Week. With that being said last year Le has stepped into the world out­side of his com­fort zone after many ask­ing if he’d ever be inter­ested in mak­ing a fra­grance, he indeed did so. Sum­mer 2015 the Ber­lin design­er released Hien Le No.1 the uni­sex fra­grance that without a doubt became a total hit. A per­fumer, a design­er and one of the most humble beings wan­der­ing around in the Ger­man fash­ion scene. Pho­to­graph­er Daan Dam vis­ited the new­comer in his stu­dio to show the designer’s Spring/​Summer 16 collection.

Pho­to­graphy by Daan Dam

25 Apr 2016 · neubau eyewear