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Made in Austria Made in Austria

Vienna Wedekind on the trail of Sigmund & Carl

We met actress, photographer, and fashion influencer Carola Pojer, founder of one of Austria's most successful blogs, for a quick chat.

What star­ted six years ago as the digit­al diary of the act­or and pho­to­graph­er Car­ola Pojer, has since turned into one of Austria’s most suc­cess­ful blogs. Her pen name Vienna Wede­kind’ already com­bines two of her biggest influ­ences: Austria’s cap­it­al and the proto-expres­sion­ist Ger­man play­wright Frank Wede­kind. A min­im­al­ist with a keen eye for detail, we couldn’t have thought of any­one bet­ter to fol­low the trail of inspir­a­tion lead­ing to our new mod­el Sig­mund & Carl’, so we met her for a quick chat. 

SIGMUND & CARL in black coal matte / eclectic silver

You are wear­ing the mod­el Sig­mund & Carl which was inspired by those two icons of psy­cho­ana­lys­is, Sig­mund Freud and Carl Gust­av Jung. Both of them spent a lot of their work­ing lives in Vienna. Where would you go to feel the pres­ence of their spir­it in today’s city? 

Def­in­itely to the Café Landtmann or the Café Sperl, which also were part of our photo shoot. Bey­ond that, a walk along Vienna’s Ring­strasse is an abso­lute must. That’s where you will pass many his­tor­ic build­ings, such as the Uni­ver­sity where Freud used to teach, which will give you an impres­sion of old Vienna.

SIGMUND & CARL in black coal matte / eclectic silver

I love its mix of clas­sic and the modern.”

SIGMUND & CARL in snow-white / silky rosé

You are trav­el­ing a lot between the world’s fash­ion cap­it­als, but you still live in Vienna. What is it that fas­cin­ates you about the city? 

I love its mix of the clas­sic and the mod­ern. On the one hand, you’ve got these epic­ally beau­ti­ful his­tor­ic build­ings and a unique cof­fee­house tra­di­tion, which only exists in Vienna in this form, that whole idio­syn­crat­ic vibe. On the oth­er hand you’ve got mod­ern archi­tec­ture, innov­at­ive con­cepts that com­bine shop­ping and­din­ing out, and the kind of urb­an cool­ness that you’ll find in a dis­trict like Neubau. 

In what words would you describe the Vien­nese style? 

Time­less, clas­sic and under­stated, with a hint of bravery.

SIGMUND & CARL in black coal matte / eclectic silver
13 Apr 2018 · neubau eyewear
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