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Sigmund on tour: experience Vienna with neubau eyewear

Some people immediately make one envision a certain place or time. Think of Mozart and you see Austria, take Sigmund Freud and you've got Vienna.

To this day you can see signs of the Aus­tri­an founder of psy­cho­ana­lys­is all around town. Pho­to­graph­er Clem­ens Fan­tur took this as a start­ing point to explore the her­it­age he left behind and doc­u­mented Freud’s favor­ite places using an item he is fam­ously known for, the round shaped glasses.

The glasses are made by neubau eye­wear who rein­ven­ted the icon­ic pair and named them Sig­mund as a nod to the brand’s own Aus­tri­an roots. Fol­low­ing the frame — #sig­mun­don­tour — the images take you to the cafés where he met up with fel­low psy­cho­lo­gist Carl Gust­av Jung, his name­sake park close to his former home or show a typ­ic­al psy­cho­ana­lys­is setting.

Pho­to­graphy by Clem­ens Fantur

20 Mar 2017 · neubau eyewear
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