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Preserving nature within the city scape: Our latest campaign shot at London’s Kew Gardens

See how our sustainable design finds a perfect match at the shoot location of our latest campaign, London’s number one spot for nature preservation.

Amongst the bust­ling met­ro­pol­is of Lon­don lays the leafy para­dise of Kew Gar­dens—a quiet, envir­on­ment­al Eden, and one of the most biod­i­verse places on earth! For over 250 years Kew Gar­dens has been gift­ing the world with its beau­ti­ful green­ery, now it cham­pi­ons lead­ing envir­on­ment­al sci­entif­ic research too. Home to 50,000 vari­et­ies of liv­ing plants, includ­ing some of the rarest spe­cies in the world, Kew Gar­dens is mak­ing a stand against cli­mate change through con­ser­va­tion, and it’s doing it straight from the con­crete jungle of Britain’s capital. 

Which, is what makes it the pic­ture per­fect loc­a­tion for our latest neubau eye­wear cam­paign shoot. After all, we’re all about fus­ing urb­an style with nature— be it through our sus­tain­able mater­i­al nat­ur­alPX or our eco-con­sciously pro­duced packaging.

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For this pic­tur­esque shoot, we’ve been lucky enough to explore the glim­mer­ing green­houses of Kew Gar­dens. Ven­tur­ing with our mod­els into the heart of the world’s largest Vic­tori­an green­house, The Tem­per­ate house, we exper­i­enced botan­ic­al won­ders, and cap­tured our time­less eye­wear range in a whole new glit­ter­ing light. The most out­stand­ing back­drop we were able to cap­ture is Kew Gar­dens’ infam­ous art install­a­tion The Hive by UK based artist Wolfgang But­tress. The 17-meter tall form­a­tion offers guests to step into this giant bee­hive made of 170,000 alu­mini­um parts and 1,000 LED lights, filled with a hum­ming sound install­a­tion in the key of C, the very key that bees buzz in.

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Join us on our jour­ney into the jaw-drop­ping ven­ue that is Kew Gar­dens in the video show­cas­ing our nat­ur­alPX high­light frames Sonia and Gio­vanni below:

02 Jun 2019 · neubau eyewear