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Get to know ultra violet: Pantone's color of the year

Each year, Pantone chooses a color that captures the value it hopes to see throughout the year ahead.

This year, Pantone has chosen the deeply mys­ter­i­ous Ultra Viol­et: a beguil­ing shade of purple that has long been the sym­bol of late, great music­al pion­eers such as Jimi Hendrix, Prince and Dav­id Bowie. For Pantone, Ultra Viol­et stands for non-con­form­ity, exper­i­ment­a­tion and inspir­a­tion; it is a col­or that per­fectly suits the for­ward-think­ing individual.

Accord­ing to Laurie Press­man, the Vice Pres­id­ent of the Pantone Col­or Insti­tute, The Pantone Col­or of the Year has come to mean so much more than what’s trend­ing’ in the world of design; it’s truly a reflec­tion of what’s needed in our world today.”

So, to com­mem­or­ate this unique choice of col­or, neubau eye­wear has decided to release a range of strik­ing new frames to help you add a hit of ultra viol­et to your ward­robe this year. To go along with these frames, we’ve also chosen some spe­cial purple pieces that will help inspire you to think in ultra viol­et this year.

MLF’s Ultra Violet Eero Saarinen Womb chair

Blog 1802 71S8Mudgakl  Sl1500
Image via Amazon — 

Frida

Blog 1802 Frida 1 3
© Antonia Mayer

Deneb Ultra Violet Pendant

Blog 1802 Products Pantone P001 Deneb Ult Violet Coy18 2500 2
Image via lightcolorlive — 

Mia

Blog 1802 Mia 1 1
© Antonia Mayer

The exhaust ventilator tower for the Clem Jones Road tunnel, Woolloongabba, Brisbane

Blog 1802 5492718437 21C29B832A B
Image via hiveminer — 

Vincent Van Gogh’s Purple Irises

Blog 1802 Purple Irises Vincent Van Gogh
Image via fineartamerica — 

Valerie

Blog 1802 Valerie 1
© Antonia Mayer
09 Feb 2018 · neubau eyewear