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Neubau Eyewear Milan Design Week

Our Milan Design Week party was an ode to the Bauhaus greats

Dance & design came together in the most engaging eyewear party of the year: Celebrating our new special edition Walter & Wassily at Isola Design Districts’ La Stecca 3.0.


But the Bauhaus era wasn’t all about func­tion­al­ity, it was a play­ground for new ideas, such as the infam­ous cos­tumes cre­ated for Oskar Schlemmer’s Tri­ad­ic Bal­let. Set against the archi­tec­tur­ally inspir­ing back­drop of Isola Design Dis­tricts’ La Stecca 3.0, our Wal­ter & Wassily launch party was inspired by the same express­ive spir­it, draw­ing in hun­dreds of guests, from the pool of cre­at­ively inclined minds in attend­ance at Mil­an Design Week.

Dur­ing the course of the even­ing, a diverse crowd poured into a space that was both tech­no­lo­gic­ally allur­ing and nos­tal­gic, echo­ing the spir­it of Bauhaus in both shape and col­our. A fluor­es­cent viol­et light embalmed the room and a set by DJ Le Can­ni­bale & Uabos ignited a vibrant energy onto the dance­floor, mean­while, more relaxed party­go­ers reclined in icon­ic Wassily chairs provided by the team at Knoll, sip­ping on free beers cour­tesy of Nastro Azzurro Prime Brew. An eccent­ric and Kand­in­sky-col­our­ful per­form­ance paid homage to the the­at­ric­al­ity of Bauhaus dances, and invited the crowd to reflect upon the mech­an­ic­al & human ele­ment that embod­ies Bauhaus design.

20190411 Neubau Tot Bassa 043
20190411 Neubau Tot Bassa 154

But the Bauhaus era wasn’t all about func­tion­al­ity, it was a play­ground for new ideas, such as the infam­ous cos­tumes cre­ated for Oskar Schlemmer’s Tri­ad­ic Bal­let. Set against the archi­tec­tur­ally inspir­ing back­drop of Isola Design Dis­tricts’ La Stecca 3.0, our Wal­ter & Wassily launch party was inspired by the same express­ive spir­it, draw­ing in hun­dreds of guests, from the pool of cre­at­ively inclined minds in attend­ance at Mil­an Design Week. 


Dur­ing the course of the even­ing, a diverse crowd poured into a space that was both tech­no­lo­gic­ally allur­ing and nos­tal­gic, echo­ing the spir­it of Bauhaus in both shape and col­our. A fluor­es­cent viol­et light embalmed the room and a set by DJ Le Can­ni­bale & Uabos ignited a vibrant energy onto the dance­floor, mean­while, more relaxed party­go­ers reclined in icon­ic Wassily chairs provided by the team at Knoll, sip­ping on free beers cour­tesy of Nastro Azzurro Prime Brew. An eccent­ric and Kand­in­sky-col­our­ful per­form­ance paid homage to the the­at­ric­al­ity of Bauhaus dances, and invited the crowd to reflect upon the mech­an­ic­al & human ele­ment that embod­ies Bauhaus design. 


All in all, this was a night that cap­tured the futur­ist­ic min­im­al­ism of the his­tor­ic Bauhaus move­ment, and its last­ing impact on the present day, as echoed in the Wal­ter & Wassily frames. Sim­il­ar to the ambi­tion that helped craft our new range of eye­wear, this was a party that sought to inspire and enhance what the neubau team has always advoc­ated for; innov­at­ive & sus­tain­able eye­wear, guided by a mod­ern­ist and min­im­al­ist spirit.

23 Apr 2019 · neubau eyewear