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Noemie Wolfs: she’s carved out a space of her own and found her creative freedom

Noemie Wolfs talks future plans and empowering others.

The concept that a woman could be in com­plete con­trol of her pub­lic and private iden­tity in the glob­al music industry is a recent one. Fierce per­form­ing female artists have con­sist­ently been serving up vocal con­fid­ence which we’ve absorbed and have even been lib­er­ated by since music found its pre­ferred mode of trans­it over our radio’s, mp3’s and now online stream­ing. Des­pite this, the gender divide in the music industry across all regions is roughly 70% male and 30% female. As we find ourselves more immersed in the pro­gress of female per­form­at­ive expres­sions, empower­ing women in the music industry is more import­ant than ever before. 

Noemie Wolfs is an example of such a neces­sity. Wolfs, pre­vi­ously the lead in an oth­er­wise all male band sought to be a part of that 30% and con­fid­ently push her own cre­at­ive interests and poten­tial out into the world. Per­form­ing for five years under their icon­ic name Hooverphon­ic, Noemie had already made a name for her­self with a ded­ic­ated crowd of fans eager to sup­port her trans­ition to solo performer.

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Hav­ing had the priv­ilege of speak­ing to Noemie on these mat­ters and more, we felt the weight of such a decision. With this new found free­dom came a chance for the young artist to explore her own real­ity and step away from the con­struc­ted pub­lic per­sona that can some­times stick to former mem­bers of a band. Recog­nised as one of Belgium’s most praised young voices, she’s released tracks that depict this concept; the divide between pub­lic and private, free­dom and entrap­ment. We got the chance to dive into this with the cre­at­ive power­house that is Noemie Wolfs, talk­ing evol­u­tion, fem­in­ism, her Bel­gian roots and thoughts on envir­on­ment­al­ism today. 

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Since embark­ing on your much anti­cip­ated solo career, how do you feel you’ve evolved, music­ally and per­son­ally?

Over­all it comes from the best decision I could ever have made, leav­ing Hooverphon­ic to start a solo career. It wasn’t an easy path, that much is true. But it feels good know­ing I left my com­fort zone com­pletely, being in full con­trol of everything from music, videos, and art­work. This pro­ject is 100 % me and that is the best feel­ing that there is. With every song, every album I made so far, my self-con­fid­ence kept grow­ing and grow­ing and it’s nice to see that my song­writ­ing skills con­tin­ue to evolve as well. I know I still have a lot to learn but I’m eager to learn it and I have the pos­sib­il­ity to work with the best people in this business. 

Have you felt sup­por­ted by oth­er women in the industry, or inspired by those who have done the same? If so, who are some artists that have inspired you the most? Do you have any advice for young women look­ing to get into the music industry?

I think women can sup­port each oth­er even more than we already do. Women all over the world are step­ping up for equal rights and equal pay. I couldn’t be hap­pi­er with this evol­u­tion but there is still a lot of work to be done. I’m inspired by a lot of artists, male and female. From Dav­id Bowie to Grace Jones, Roisin Murphy, and even Tame Impala. There is so much good stuff out there, it’s crazy! If I can share one piece of advice that always works for me, it is just believ­ing in your­self, even if no one else does. If you want to make it in this busi­ness you have to work hard, keep your feet on the ground and nev­er stop dream­ing or believing! 

You’re Bel­gian, do you feel your music or per­son­al style pays homage to your her­it­age in some way? Or would you like it to?

Not really. I try to keep my mind and per­spect­ive as open as pos­sible and I don’t want my music and my per­son­al style to be one thing or anoth­er. I find inspir­a­tion in all kinds of things from old Con­golese music to Eng­lish lit­er­at­ure. Maybe one thing that is kinda Bel­gian is that my favor­ite fash­ion brands are Bel­gian: Y/​Project from Bel­gian design­er Glenn Martens, Dries Van Noten en Mais­on Mar­giela. Bel­gians do fash­ion better. 

Are you where you want to be? What do you envi­sion for your future as an artist?

I have so many dreams and so many goals still to achieve and I like that feel­ing. I like to set the bar really high for myself and for my team so that if we achieve some­thing, it’s a win for every­one! I see my team as my fam­ily: we are all work­ing towards the same goals togeth­er and we want to reach the best pos­sible res­ult. The sky’s the limit!

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What role does sus­tain­able liv­ing and con­scious fash­ion and style have in your life?

I try to do the best I can but there are still many improve­ments to be made. It does play a role in my life but it doesn’t dic­tate me. My boy­friend is a veget­ari­an and although I used to be the biggest meat lov­er in town since we’ve been togeth­er, I’ve reduced my meat intake to once a month. He’s a great cook and he makes me for­get about meat. I try to choose wisely while shop­ping for stage looks but some­times it hap­pens that I end up buy­ing a piece at big-name stores which is not very sus­tain­able at all. I think for me this com­bin­a­tion works: vin­tage pieces from thrift stores com­bined with high-end brands and fast fash­ion stores.

01 Sep 2019 · neubau eyewear