foundation / icon / iconClose
foundation / icon / iconClose
foundation / icon / iconClose
Free Shipping Free Shipping
Free returns within 14 days Free returns within 14 days
Made in Austria Made in Austria
Faceprint Juli Internetdaten 015

neubau meets Jennifer Bitsche of Hingucker & Faceprint: discussing her blogging and greater eyewear empire with sustainability and style

It takes a cer­tain degree of drive, pas­sion and above all self-con­fid­ence to even ima­gine the level of suc­cess which Aus­tri­an cre­at­ive and busi­ness queen Jen­nifer Bitsche has achieved. She’s the founder of Face­print, a dis­tinct­ive eye­wear blog ded­ic­ated to explor­ing the increas­ingly diverse range of eye­wear products and optom­ic­al innov­a­tions, and togeth­er with her hus­band she runs one of the most dar­ingly cool and aes­thet­ic­ally innov­at­ive eye­wear concept stores in Aus­tria: Hin­guck­er. With the inten­tion to provide an hon­est and insight­ful per­spect­ive, Jen­nifer has been able to craft a busi­ness mod­el that offers its cus­tom­ers the chance to learn spe­cif­ics about a product; where it comes from, how its designed and how it can be improved. 

In an age where mar­ket­ing aims to cur­ate a false truth for the sake of income, this hon­est concept seems to be some­thing hard to come by. Above all, Jen­nifer has provided a rare thing, a brand and busi­ness built with the desire to inform and inspire. We got the chance to speak with this cre­at­ive vis­ion­ary behind the artistry, provid­ing cus­tom­ers with a unique per­spect­ive on the innov­a­tion and extraordin­ary designs found in the wide range of eyewear.

You clearly have a spe­cial pas­sion for eye­wear and product design, what is it that you find so fas­cin­at­ing about eyewear?

If you look some­body in the face, glasses are the first thing you will recog­nize. With every style and col­or, the wear­er stets an indi­vidu­al state­ment. So I look at a face and always ask myself, what’s the story behind this face?


Your hus­band is an opto­met­rist and has col­lab­or­ated with you on the devel­op­ment of your concept store, Hin­guck­er, and it seems that each of you holds a spe­cif­ic skill set and dif­fer­ent kind of interest in eye­sight. How does your rela­tion­ship inspire your brand and its growth?

As you already said, my hus­band is the opto­met­rist and has a deep pro­fes­sion­al know­ledge. I stud­ied mar­ket­ing and was always focused on recog­nising and search­ing for trends. Per­son­ally, I do not chase every single trend, I want to have a deep­er know­ledge of it and always have a proof of qual­ity and design. Always stay­ing true is one of the most import­ant things. Also, our range in Hin­guck­er is not per­suaded by trends that come and go. We stick to qual­ity pieces that we know will last the test of time. 

How do you, as a couple, bal­ance work­ing togeth­er in a pro­fes­sion­al & prac­tic­al busi­ness part­ner­ship with your romantic rela­tion­ship?

We have clearly set our respons­ib­il­it­ies, but that was also easy because of our edu­ca­tion. Hon­estly, we really talk a lot about our busi­ness, our goals and our vis­ion, but we do try to talk less about our com­pany, as we don’t really sep­ar­ate busi­ness from free time. Basic­ally, both our rela­tion­ship and our busi­ness rep­res­ent our future and so we have tried to make the best out of everything. 

How can design­ers, store own­ers and advoc­ates like your­self main­tain the bal­ance between the increas­ing demand for fash­ion­able products with the need to cre­ate and sell sus­tain­ably?

Some­times you have to think trans­versely and make a step out of the box. Have a goal, have a focus and stay on your path. Then you will find the per­fect products con­cern­ing sus­tain­ab­il­ity, design or qual­ity for you and your cus­tom­ers. Nowadays sus­tain­ab­il­ity is not just nice, these days it’s indis­pens­able. Nat­ur­ally, you can’t change everything in your busi­ness in one day, but if you focus on goals and make it step by step, you’re on the right way.

Both Face­print and Hin­guck­er have emerged from their humble begin­nings as suc­cess stor­ies and their reach is only ever-expand­ing! How did you find the trans­ition from blog­ger to busi­ness own­er and where do you see your busi­ness mov­ing from here?


It’s not really a trans­ition, because both of them are my busi­ness and my pas­sion. Face­print is my cre­at­ive path and visu­al space to bring you closer to the eye­wear industry. Hin­guck­er is my phys­ic­al path to show in a more tan­gible space that eye­wear is not just a nice access­ory but also a strong state­ment and neces­sity. But Hin­guck­er is more than just eye­wear, Hin­guck­er is more like a liv­ing room, where you can find products for your­self, like interi­or items, books, care products, Gin & Whis­key, jew­ellery and so on. All of them are spe­cif­ic pieces, with good qual­ity, awe­some design and of course, with a story behind them. 

Do you remem­ber your first pair of glasses? How has your style and rela­tion­ship to your glasses changed?

Oh yes, I do. And it was hor­rible. I really hated to wear my speckled blue glasses and the teach­er at my school always forced me to wear the glasses oth­er­wise I had to sit in the front row. Time and style have since been chan­ging and I’ve been con­stantly look­ing for more accept­able and awe-inspir­ing glasses. The more I was get­ting to know this branch, dif­fer­ent labels and the pos­sib­il­it­ies, the more I was get­ting pas­sion­ate about it. I really like to see fancy and col­our­ful glasses on oth­ers, but I am more the type who suits or prefers the min­im­al­ist, laid back style. I always want to feel com­fort­able in the clothes and glasses I wear, with effort­less ease and true style. 

All pho­to­graphs by Mar­ina Schedler 

15 Sep 2019 · neubau eyewear