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Blog 1605 Neubau Eyewear Brillenmodell Alex 2

Urbanity, design, innovation: neubau eyewear launches worldwide

Walking through the streets of Vienna's Neubau neighborhood is exciting. Behind every corner you can discover new favorites.

From cozy cafés to mod­ern res­taur­ants, from pho­to­graphy stu­di­os to fash­ion ateliers, from art gal­ler­ies to concept stores, in the 7th dis­trict you can find any­thing that is new, cre­at­ive and zeit­geisty. Adjuncts that per­fectly sum up what neubau eye­wear also stands for. The Aus­tri­an brand found its inspir­a­tion­al breed­ing ground in exactly this area pur­su­ing the goal to make these char­ac­ter­ist­ics become vis­ible in form of innov­at­ive spec­tacles, to spread the Neubau mind­set worldwide.

In an appeal­ingly authen­t­ic way, neubau eye­wear reflects the recent zeit­geist of eye­wear fash­ion. It is inspired by young, cre­at­ive and con­tem­por­ary Vienna and can be seen as a homage to fash­ion­able urb­an quar­ters every­where, as well as to the van­guard who live and act in them”, explains Daniel Likt­or, who is super­vising the brand as well as the launch of neubau eye­wear. But that’s not all, anoth­er import­ant unique fea­ture is neubau’s way of pro­du­cing: super­i­or design meets high qual­ity and eco­lo­gic­ally sus­tain­able, Aus­tri­an man­u­fac­tur­ing. The first col­lec­tion with 12 mod­els of optic­al eye­wear in six col­or vari­ations each is launch­ing world­wide today, the next drop is going to fol­low in Octo­ber 2016 – and this line will come with a big surprise…

01 Jun 2016 · neubau eyewear