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Meet Stylist Hilda Sandström

Stockholm based stylist, influencer and Contributor magazine editor, Hilda Sandstrom is one of those fashion insiders whose personal style is the epitome of Scandinavian chique. Having moved to the Swedish capital from her hometown of finspang, she started her instagram account in 2012 and has provided us with ample outfit inspirations as well as some of her more elaborate professional work. For this week’s edition, we thought you might enjoy getting to know Hilda a little more—her personal style, trend forecasts for the new year as well as her journey into becoming the fashion icon she is today.

When did you realize your aspirations for working as a fashion stylist?

I was inter­ested in col­ors, shapes and the looks of people since I was a young girl, but I think I real­ized that I really wanted to work with fash­ion when I gradu­ated high school and moved to Stock­holm. That’s when I star­ted my own blog and got to work with clothes as a Visu­al Mer­chand­iser at Mango.

How did you decide to enter the world of instagram blogging?

It was actu­ally a com­pet­i­tion on a blog site where the win­ner got to be the fash­ion edit­or on that web magazine that got me star­ted. I signed up togeth­er with 1000 oth­er girls and made it to the second place. I got lucky that they wanted me to stay as well as the win­ner, so I kept on blog­ging and worked on my first fash­ion editorials. 

What are some trademark Hilda wardrobe essentials?

The over­sized blazer, a pair of wide long pants and my Bot­tega Ven­eta boots.

Where do you seek inspiration outside the realm of fashion?

I get most of my inspir­a­tion while trav­el­ing, tak­ing part in dif­fer­ent cul­tures, by art, interi­or and archi­tec­ture. Also by all the tal­en­ted people I get to work with.

How do you personally try to be more environmentally conscious given the nature of your job?

I’ve always been a big fan of second hand shop­ping and I try to buy pieces that I will love and take care of for the rest of my life. Some of my friends also bor­row clothes from me as I have quite a ward­robe since it’s also my work. I think that’s some of the best ways to give your clothes a long life and make fash­ion as cir­cu­lar as pos­sible. So if there’s some­thing you don’t use any­more find a new home for it! Then I love to work with and buy pieces from brands that are work­ing hard on being as envir­on­ment­ally friendly as possible.

What are some of your goals or projects for 2020?

I just star­ted to work on a cast­ing for a fun pro­ject in Janu­ary and oth­er­wise I would love to try to work more in Par­is and maybe move there for a while. In love with that city and there’s so many great cre­at­ives liv­ing there and amaz­ing brands, mod­els and loc­a­tions that I want to explore.

Neubau 085

What are some brands we should keep an eye out for in the new year?

Bot­tega Ven­eta for sure, Daniel Lee totally made that clear. Not to for­get our swedish super­stars Acne Stu­di­os, Rave Review and Bite work­ing on the best sus­tain­able fash­ion in town. If you’re look­ing for bags keep an eye on Venczel!

Lastly, any predictions on sunglasses trends for 2020?

Oh, hard one. For me I love a pair of nice cat eyes or a 70’s pimp inspired squared frame. 

(Some of the amaz­ing Stock­holm-cre­at­ives at the lunch Hilda hos­ted for neubau)

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