Free Shipping Free Shipping
Free returns within 14 days Free returns within 14 days
Made in Austria Made in Austria

How to live more sustainable with Anna Schunck from VIERTEL \ VOR

No social media account, no sneaker, no instant camera and no Kardashian has enjoyed so much attention as the word "sustainability" within the last year.

To be, think and live some­how sus­tain­able seems to be right but for many what is more import­ant: it’s on trend.

Blog 1704 Viertel Vor Neubau 14

Luck­ily! Con­sciously tak­ing care of raw mater­i­als and resources is a trend that is here to stay. First of all, that’s import­ant if you don’t want the world to end. Secondly because it’s really not that tough to trans­late a green life­style in your every­day life. Why? Because also small steps in the right dir­ec­tion are per­mit­ted and a dog­mat­ic approach is silly anyways.

First step towards eco­lo­gic­al liv­ing: raise your own aware­ness for the issue. Think about all the things you con­sume on a daily basis and where it’s com­ing from. For example straw­ber­ries in winter can­’t be from a field close to you but must have had a long jour­ney with a lot of help from chem­ic­al fer­til­izers and pesti­cides. If you visu­al­ize that, all of a sud­den wait­ing for sum­mer time isn’t all that hard.

Speak­ing of wait­ing: we all know how fast paced the fash­ion industry has become. There­fore it’s more reward­ing to invest in state­ment-pieces that truly fit your style for a longer time instead of being tricked by the fash­ion world into buy­ing a squared heel or cut-off pants one sea­son and then floor length pants the next sea­son. Mak­ing smart decisions when select­ing the pieces averts hav­ing to sort out the closet con­stantly and helps turn­ing the own col­lec­tion into a pre­cious fundus – vin­tage shop­ping at home so to say.

At home it’s easi­est to make changes to your diet and to start with the clas­sics. Turn­ing off the water while brush­ing the teeth, turn­ing off the light whenev­er leav­ing the house or chan­ging to an eco-sup­pli­er of elec­tric energy. Easy! It’s get­ting more advanced when tak­ing care of trash. Yes please, waste sep­ar­a­tion really helps and plastic isn’t hard to dis­pose – quite the oppos­ite actually.

Plastic is the nemes­is. That is com­mon know­ledge at least for most people by now. Why again? Because it’s mostly made of raw oil and that is rare. Also because plastic can­not be decom­posed that means lit­er­ally never.

A vari­ety of experts estim­ate the time it takes for syn­thet­ic­ally mater­i­als to dis­solve to 500 to 1000 years. This means that any form of plastic ever cre­ated still exists in one form or anoth­er. The remains of it are mostly found in the oceans where it’s espe­cially fatal for the envir­on­ment. Through the move­ment of the sea and the sun­light the micro plastic particles drop down in the water and float around seem­ingly invis­ible for anim­als so they mis­take it with food. By now there is more plastic in the seas than plankton.

That’s a prob­lem but not only for tur­tels, her­ons or dol­phins. Every year sev­en mil­lion tons of plastic end up in the oceans and get into a swirl of waste around the North Pacific sea and between Cali­for­nia and Hawaii. Many beaches between the North Sea and Asia are already full of plastic and it’s even worse: it becomes part of our food chain. This includes all the tox­ic chem­ic­als that are added to plastic such as soften­ers or flame res­ist­ant ingredi­ents. All of that is in the fish we eat, our ground­wa­ter or on our fruits and veget­ables. We basic­ally are pois­ing ourselves.

Does it have to be that way? It does­n’t if one is aware of plastic as the enemy and if one knows about altern­at­ives. For example neubau eye­wear has found a light­weight poly­mer as an envir­on­ment­ally friendly altern­at­ive for their frames. To sup­port brands like this can be a step in a more green dir­ec­tion. Anoth­er one would be to choose your glasses wisely so you love it for a long time and might even get it repaired when it’s broken instead of just get­ting rid of it.

To sum it up there are two things to know about sus­tain­ab­il­ity: everything we con­sume has to be pro­duced and everything that we throw away isn’t gone – it’s just some­where else.

Words by Anna Schunck from VIER­TEL \ VOR, Photography/​concept by Mar­cus Werner

22 Apr 2017 · neubau eyewear
Subscribe to our newsletter and get 10% OFF!