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Haus Alkire and neubau eyewear teamed up for New York Fashion Week

When Fashion Week becomes more about the spectacle than the clothes itself it's refreshing to see a brand like Haus Alkire that is unusually unagitated for a fashion house.

Julie and Jason Alkire, the hus­band-wife design duo behind the brand, are known for abstain­ing the cir­cus around the present­a­tions by invit­ing selec­ted press and cli­ents in their New York town­house and store sim­ul­tan­eously to show their designs in an intim­ate set­ting rather than at a large scale fash­ion show. This aligns with the brand iden­tity, as their Fall 2017 col­lec­tion doesn’t fol­low fast trends.

The pieces were inspired by film pro­du­cer, design­er and art dir­ect­or Henry Bum­stead who has worked on icon­ic movies such as To Kill a Mock­ing­bird”, Mil­lion Dol­lar Baby” and Mid­night in the Garden of Good and Evil”. The occa­sion­ally moody and dark turns of the movies become vis­ible in the at times preppy pieces and sharply struc­tured shapes they showed dur­ing New York Fash­ion Week. To com­ple­ment the strong, often menswear inspired looks, the couple hand­picked frames by the Aus­tri­an label neubau eye­wear to go along with their designs. We got a chance go behind-the-scenes and talk with Julie and Jason Alkire about their latest col­lec­tion and col­lab­or­a­tion with neubau eyewear.

See all Haus Alkire FW17 looks fea­tur­ing the latest neubau eye­wear frames here:

14 Mar 2017 · neubau eyewear
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