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From Pomona to PONA: neubau eyewear speaks with the agricultural creatives behind organic Austrian juice label PONA

Pluck­ing inspir­a­tion from the myth­o­lo­gic­al tale of the wood nymph, Pomona, who accord­ing to ancient Roman reli­gion, was the god­dess of fruit trees, gar­dens and orch­ards, dis­cov­er the juice label, PONA. At the fore­front of innov­at­ive, eco­lo­gic­al and health-con­scious juice pro­duc­tion, the team behind PONA share our strong pas­sion for hol­ist­ic sus­tain­ab­il­ity and sup­port­ing all those involved in its evolution. 

Like Pomona, who watched over and pro­tec­ted the trees, allow­ing all that sur­roun­ded her to flour­ish, the team behind PONA has been ded­ic­ated to cre­at­ing a bever­age that works in sym­bi­os­is with its con­sumers and the environment.


Work­ing with organ­ic farm­ers from Sicily to Mill­statt, South Tyr­ol and Carinthia through­out Aus­tria, PONA has cul­tiv­ated a diverse and whole­some menu of nat­ur­al, organ­ic and nour­ish­ing pro­duce — all of which are added sug­ar-free! From oranges and apples to grapefruit, lime, lem­on and ginger, all the juices have a fla­vour that stim­u­lates and refreshes any taste buds. 

The juices are unfiltered and untreated’, mean­ing they’re as authen­tic­ally organ­ic as can be — you may as well eat a fresh orange straight off the tree! And all that pulpy stuff at the bot­tom? Fear not, that’s a sign of true nutri­tion­ally excel­lent good­ness, filled with all the vit­am­ins and sug­ar-free energy that any fruit lov­er needs to take on a busy (or even relaxed) day! 

As they’ve sup­por­ted us with organ­ic cater­ing at a range of our events, we thought it was high time to speak with this like-minded thriv­ing team about their pro­duc­tion pro­cess, team-ori­ented busi­ness struc­ture and ded­ic­a­tion to charity.

04 Aug 2019 · neubau eyewear
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