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From Pomona to PONA: neubau eyewear speaks with the agricultural creatives behind organic Austrian juice label PONA

Pluck­ing inspi­ra­tion from the mytho­log­i­cal tale of the wood nymph, Pomona, who accord­ing to ancient Roman reli­gion, was the god­dess of fruit trees, gar­dens and orchards, dis­cov­er the juice label, PONA. At the fore­front of inno­v­a­tive, eco­log­i­cal and health-con­scious juice pro­duc­tion, the team behind PONA share our strong pas­sion for holis­tic sus­tain­abil­i­ty and sup­port­ing all those involved in its evolution. 

Like Pomona, who watched over and pro­tect­ed the trees, allow­ing all that sur­round­ed her to flour­ish, the team behind PONA has been ded­i­cat­ed to cre­at­ing a bev­er­age that works in sym­bio­sis with its con­sumers and the environment.


Work­ing with organ­ic farm­ers from Sici­ly to Mill­statt, South Tyrol and Carinthia through­out Aus­tria, PONA has cul­ti­vat­ed a diverse and whole­some menu of nat­ur­al, organ­ic and nour­ish­ing pro­duce — all of which are added sug­ar-free! From oranges and apples to grape­fruit, lime, lemon and gin­ger, all the juices have a flavour that stim­u­lates and refresh­es any taste buds. 

The juices are unfil­tered and untreat­ed’, mean­ing they’re as authen­ti­cal­ly organ­ic as can be — you may as well eat a fresh orange straight off the tree! And all that pulpy stuff at the bot­tom? Fear not, that’s a sign of true nutri­tion­al­ly excel­lent good­ness, filled with all the vit­a­mins and sug­ar-free ener­gy that any fruit lover needs to take on a busy (or even relaxed) day! 

As they’ve sup­port­ed us with organ­ic cater­ing at a range of our events, we thought it was high time to speak with this like-mind­ed thriv­ing team about their pro­duc­tion process, team-ori­ent­ed busi­ness struc­ture and ded­i­ca­tion to charity.

04 Aug 2019 · neubau eyewear