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Blog 1804 Any Di
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Meet the creative mind behind accessories brand Any Di

neubau eyewear teamed up with Anne Dickhardt from Any Di to design the cases for our latest special edition Sigmund Carl. Get to know the smart business woman in our interview.

neubau eye­wear teamed up with Anne Dick­hardt to design the cases for our latest spe­cial edi­tion Sig­mund Carl. She is the design­er of the suc­cess­ful brand Any Di, spe­cial­ized in eleg­ant and mul­ti­func­tion­al bags and the sig­na­ture Sun­Cov­er pendants. Diving into design after hav­ing to sud­denly quit her ten­nis career, she is a true example of drive and determ­in­a­tion. She has already achieved so much, with her bags being sold at Loden­frey in Munich, at Galer­ies Lafay­ette in Ber­lin and oth­er stores such as Valentino and Chloé&Co. Now she wants to take her career and brand a step fur­ther and moves into sus­tain­ab­il­ity, and this col­lab­or­a­tion with neubau eye­wear is only the first step. Togeth­er, they developed a Sun­Cov­er made of recyc­lable PET bottles taken out of the sea, to go with the glasses partly made of nat­ur­alPX. Get to know the smart busi­ness woman in our interview:

— To me, ANY DI is so much more than just a brand, it is a way of life. It reflects my per­son­al­ity, my char­ac­ter and my passion.

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What are the main fea­tures of ANY DI as a brand?

ANY DI offers innov­at­ive, lux­uri­ous and func­tion­al bags and accessor­ies. The design-pat­en­ted Bag­pack Strap Sys­tem” as well as the shape and func­tion of our Sun­Cov­er” are the fea­tures that make ANY DI stand out of the crowd. Both are world­wide design-pat­en­ted and have a super innov­at­ive char­ac­ter. To me, ANY DI is so much more than just a brand, it is a way of life. It reflects my per­son­al­ity, my char­ac­ter and my passion. 

And when, how did the brand begin?
ANY DI may have nev­er had a chance to become real­ity, if it had not been for my two severe injur­ies in 2005 that forced me to quit my career as a pro­fes­sion­al ten­nis play­er. After that I began to think about my dream to design innov­at­ive hand­bags, which always had been on my mind. I decided to study Fash­ion & Design Man­age­ment in Munich. On my many travels as a ten­nis pro­fes­sion­al, I was always long­ing for a bag that would be able to keep up with my life­style: act­ive, yet styl­ish and func­tion­al. Since I could not find THAT cer­tain bag, I decided to take action and design my own ANY DI. It was in 2014 that I star­ted devel­op­ing the first pro­to­type, which today is the Bag L”. About a year later, in Feb­ru­ary 2015, I launched my very first col­lec­tion, which was more than exciting!

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What made you want to spe­cial­ize in bags and accessories?

The idea to design innov­at­ive bags dates back to my youth. I was always on the ten­nis court, in meet­ings with spon­sor­ing part­ners, on an air­plane or run­ning to the gate at the air­port. While I was try­ing to travel lightly and not tak­ing a bag with me for every single occa­sion, I needed ONE that fit my every­day needs. The accessor­ies, like the ANY Sun­Cov­er – today’s sig­na­ture piece — fol­lowed shortly after­wards and com­pleted my first col­lec­tion just perfectly.

Your brand is a com­bin­a­tion of high fash­ion and every­day com­fort – how do you achieve this?
I have nev­er been the kind of woman who had a dozen bags in her ward­robe, I rather wanted one that could eas­ily adapt to my life­style. How­ever, I always believed in out­stand­ing qual­ity that could make a product last a life­time. I love fash­ion so I wanted to com­bine both lux­uri­ous design and com­fort in my products on the highest pos­sible level.

You also emphas­ize the high-qual­ity aspect of your brand. What is most import­ant to you when sourcing mater­i­als and in the pro­duc­tion pro­cess?
Qual­ity is the key. I need to feel the mater­i­als, their source where it comes from and how it is pro­duced. I only chose the best for each single product.

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How did the col­lab­or­a­tion with neubau eye­wear come about?
The cooper­a­tion with neubau was just the per­fect match to start our move­ment into sus­tain­ab­il­ity. Their products and whole brand state­ment is focused on SEE & DO GOOD”. Until now we’ve always taken care of deliv­er­ing our cli­ents the highest product qual­ity pos­sible. But this is just not enough any­more. We also want to DO some­thing GOOD. So with neubau we developed the first ANY DI Sun­Cov­er out of recyc­lable PET bottles that have been washed ashore by the sea.

neubau eye­wear is very much linked to its base Vienna – how did Munich influ­ence you and your brand?
Munich has influ­enced me in so many ways — it is where it all star­ted. I stud­ied here, gained my first exper­i­ence in the fash­ion industry and designed the pro­to­type. It is where THE ANY DI dream came to life. Munich is very inter­na­tion­al and attracts people from all over the world — either for work or just hol­i­day. Women show off their latest fash­ion pieces on the street, in bars and cafés and like to be in style. On the oth­er side, Munich and its sur­round­ing areas with the lakes and the moun­tains offer a very act­ive life­style. Those two ele­ments — sport and eleg­ance — very much reflect my brand.

— I am bey­ond delighted to col­lab­or­ate with such an excit­ing brand as neubau eyewear!

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What oth­er inspir­a­tion points like films, music, or books accom­pany you in your cre­at­ive approach?

Gen­er­ally, I take my inspir­a­tion from my every­day life exper­i­ence. I am very open minded and per­cept­ive of what people need and look for. Fash­ion trends are kind of incid­ent­al for me. More import­ant is to always do what I like and stand 100% behind it.

What can we expect from the col­lab­or­a­tion with neubau? Is there any par­tic­u­lar aspect you are espe­cially proud of?

I am bey­ond delighted to col­lab­or­ate with such an excit­ing brand as neubau! The glasses and the Sun­Cov­er made out of sus­tain­able mater­i­al are amaz­ing and very much reflect today’s val­ues: mind­ful­ness and appre­ci­ation of the envir­on­ment. This is only the begin­ning of fur­ther sus­tain­able products I would like to design.

Blog 1804 Any Di 2
27 Apr 2018 · neubau eyewear