Sigmund & Carl

For our new, extrav­a­gant sun­glass­es mod­el we have tak­en inspi­ra­tion from those two icon­ic and con­tro­ver­sial trail­blaz­ers of psy­cho­analy­sis, Sig­mund Freud and Carl Gus­tav Jung.

For the longest part of his life the found­ing father of psy­cho­analy­sis Sigmund Freud lived and worked in Vien­na, and in fact he har­bored a deep bond to his city and the par­tic­u­lar­i­ties of the ​“Vien­nese soul”. While he mulled over his the­o­ries on the human psy­che in his beloved coffee­houses, scrib­bling ideas in his count­less note­books, anoth­er pio­neer of the field would soon join him there: The Swiss psy­chi­a­trist Carl Gus­tav Jung with whom Freud would envis­age a con­cept of the human psy­che which would inform our under­stand­ing of our psy­cho­log­i­cal make-up to this day.