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For our new, extravagant sunglasses model we have taken inspiration from those two iconic and controversial trailblazers of psychoanalysis, Sigmund Freud and Carl Gustav Jung.
For the longest part of his life the founding father of psychoanalysis Sigmund Freud lived and worked in Vienna, and in fact he harbored a deep bond to his city and the particularities of the “Viennese soul”. While he mulled over his theories on the human psyche in his beloved coffeehouses, scribbling ideas in his countless notebooks, another pioneer of the field would soon join him there: The Swiss psychiatrist Carl Gustav Jung with whom Freud would envisage a concept of the human psyche which would inform our understanding of our psychological make-up to this day.
And just as the thoughts and theories of both of these enquiring minds blended and complimented each other a century ago, their characteristic glasses now merge into one in the shape of our new sunglasses model Sigmund & Carl. Freud’s rounded model meets Jung’s metal frames, just as revolutionary trains of thought met forward-looking concepts.
To us Sigmund & Carl represents not just a visual homage to the two groundbreaking minds that gave the model its name, but also pays tribute to their uncompromisingly challenging thoughts and their drive towards new ideas.