A psychoanalytical masterpiece

Sigmund Freud meets Carl Gustav Jung

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Sigmund and Carl
SIGMUND & CARL in black coal matte / glorious gold

Sigmund & Carl

Iconic
Roundish
Super-Stylish

For our new, extrav­a­gant sun­glass­es mod­el we have tak­en inspi­ra­tion from those two icon­ic and con­tro­ver­sial trail­blaz­ers of psy­cho­analy­sis, Sig­mund Freud and Carl Gus­tav Jung.

For the longest part of his life the found­ing father of psy­cho­analy­sis Sigmund Freud lived and worked in Vien­na, and in fact he har­bored a deep bond to his city and the par­tic­u­lar­i­ties of the ​“Vien­nese soul”. While he mulled over his the­o­ries on the human psy­che in his beloved coffee­houses, scrib­bling ideas in his count­less note­books, anoth­er pio­neer of the field would soon join him there: The Swiss psy­chi­a­trist Carl Gus­tav Jung with whom Freud would envis­age a con­cept of the human psy­che which would inform our under­stand­ing of our psy­cho­log­i­cal make-up to this day.

And just as the thoughts and the­o­ries of both of these enquir­ing minds blend­ed and com­pli­ment­ed each oth­er a cen­tu­ry ago, their char­ac­ter­is­tic glass­es now merge into one in the shape of our new sun­glass­es mod­el Sig­mund & Carl. Freud’s round­ed mod­el meets Jung’s met­al frames, just as rev­o­lu­tion­ary trains of thought met for­ward-look­ing con­cepts.
To us Sig­mund & Carl rep­re­sents not just a visu­al homage to the two ground­break­ing minds that gave the mod­el its name, but also pays trib­ute to their uncom­pro­mis­ing­ly chal­leng­ing thoughts and their dri­ve towards new ideas.

Sigmund and Carl