Coinciding with World Ocean Day on June 8, sustainable premium eyewear label NEUBAU is launching this year’s “Perspectives of Pioneers” Special Edition. NEUBAU EYEWEAR has created a special edition that is a homage to the fascinating world of the oceans and is calling on us to change our perspectives and keep a watchful eye on the oceans in order to conserve and protect them.
Under the name #NEUBAUpioneers, the Austrian eyewear label is joining forces with Planet Patrol to launch an international litter picking initiative, with the goal of minimizing litter both on land and in the oceans and thereby protecting biodiversity.
The goal is to collect at least 8,000 pieces of litter in the period between June 8th and 30th, via the Planet Patrol app and together with an international community of #NEUBAUpioneers.
Join the mission and collect litter in your neighborhood, whether in the city, on the beach or in the park!
Participants can sign up to join the mission free of charge and document the litter they have collected, as well as follow the community’s progress. The three most active NEUBAU pioneers who collect the most items will be rewarded with a pair of Lotte & Hans sunglasses worth 400 euros.
Download the free Planet Patrol app & join the #NEUBAUpioneers mission by clicking ‘missions’ in the menu bar and ‘join mission’.
“We look forward to working with NEUBAU as part of its sustainability journey and glad to partner with like-minded people who want to join our global mission for a clean planet.”