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Through the eyes of neubau eyewear

Lookbook 1804 Manu
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MANU in glorious gold

Life is like a giant jig­saw puz­zle. A kalei­do­scope of moments and expe­ri­ences that makes us dis­cov­er each day a new, bring­ing togeth­er the most diverse places and impres­sions in baf­fling ways. Like a bar and a book­store, a vin­tage shop and a club, gal­leries and count­less lit­tle back­streets. On a walk through Vienna’s 7th dis­trict Neubau, not only do we encounter this odd col­lec­tion of shops, but also a mul­ti­tude of scents, sounds and faces. Walls as col­or­ful as a water­col­or set, deep greens and…

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Life is like a giant jig­saw puz­zle. A kalei­do­scope of moments and expe­ri­ences that makes us dis­cov­er each day a new, bring­ing togeth­er the most diverse places and impres­sions in baf­fling ways. Like a bar and a book­store, a vin­tage shop and a club, gal­leries and count­less lit­tle back­streets. On a walk through Vienna’s 7th dis­trict Neubau, not only do we encounter this odd col­lec­tion of shops, but also a mul­ti­tude of scents, sounds and faces. Walls as col­or­ful as a water­col­or set, deep greens and that inces­sant sen­sa­tion of music in our ears.

We can allow our­selves to drift in this stream of cre­ative ener­gy, this labyrinth of lit­tle back­streets that nonethe­less keep point­ing us in the right direc­tion, lead­ing us to the source of inspi­ra­tion and a hunger for adven­ture. And yet this source is not a defined place, it can­not be found on a map, but right inside our minds. It is an emo­tion, an instinct, a sen­sa­tion that dri­ves us along in its bub­bling spir­it of inven­tion, in all our cre­ation. Just like our home, the Neubau dis­trict. This com­bi­na­tion of an inspir­ing envi­ron­ment and a feel­ing of home may be one of the most impor­tant trea­sures we will come across in our lives. It should be trea­sured, fos­tered and nour­ished. We want to see that green sprout fresh shoots, want to take in our envi­ron­ment in per­fect focus, soak up the minut­est of impres­sions, get to know the peo­ple that make our dis­trict Neubau and so many oth­er cre­ative places even more worth liv­ing in. We want to infect and sup­port oth­ers with this pas­sion and, through our See & Do Good” ini­tia­tive, pull all of us togeth­er as a team – for our vision of a green­er future that we shall nev­er lose sight of.

And because this jour­ney has not reached its end by a long shot, we invite you to see the world and its pos­si­bil­i­ties in a new and sus­tain­able way, be it through our glass­es, on our blog the​frame​of​mind​.com, our social media chan­nels or right here in the pages of our new Look­book 2018.

Lookbook 1804 The Wire
MANU in eclectic silver, FELIX in silky rosé, SARAH in glorious gold / white, ERWIN in eclectic silver / black
Lookbook 1804 Manu Erwin
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MANU in silky rosé matte ERWIN in silver matte
Lookbook 1804 Felix Manu
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FELIX in eclectic silver MANU in glorious gold
Lookbook 1804 Erwin
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ERWIN in eclectic silver
neubau Manu Sun
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MANU in silver matte
Sigmund and Carl
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SIGMUND & CARL in snow-white matte / silky rosé, black coal matte / eclectic silver and black coal matte / glorious gold

Sigmund & Carl

For our new, extrav­a­gant sun­glass­es mod­el we have tak­en inspi­ra­tion from those two icon­ic and con­tro­ver­sial trail­blaz­ers of psy­cho­analy­sis, Sig­mund Freud and Carl Gus­tav Jung. From their pio­neer­ing spir­it, their spe­cial rela­tion­ship with Vien­na, not to for­get their char­ac­ter­is­tic spec­ta­cle frames. I dread Vien­na, and I will dread it three times as much when I come back from Berlin.” Sig­mund Freud used to love win­ding up Vien­nese soci­ety and its elite of poets and thin­kers with state­ments like…

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For our new, extrav­a­gant sun­glass­es mod­el we have tak­en inspi­ra­tion from those two icon­ic and con­tro­ver­sial trail­blaz­ers of psy­cho­analy­sis, Sig­mund Freud and Carl Gus­tav Jung. From their pio­neer­ing spir­it, their spe­cial rela­tion­ship with Vien­na, not to for­get their char­ac­ter­is­tic spec­ta­cle frames.

I dread Vien­na, and I will dread it three times as much when I come back from Berlin.” Sig­mund Freud used to love win­ding up Vien­nese soci­ety and its elite of poets and thin­kers with state­ments like these. For the longest part of his life the found­ing father of psy­cho­analy­sis lived and worked in Vien­na, and in fact he har­bored a deep bond to his city and the par­tic­u­lar­i­ties of the Vien­nese soul”. While he mulled over his the­o­ries on the human psy­che in his beloved coffee­houses, scrib­bling ideas in his count­less note­books, anoth­er pio­neer of the field would soon join him there: The Swiss psy­chi­a­trist Carl Gus­tav Jung with whom Freud would envis­age a con­cept of the human psy­che which would inform our under­stand­ing of our psy­cho­log­i­cal make-up to this day. And just as the thoughts and the­o­ries of both of these enquir­ing minds blend­ed and com­pli­ment­ed each oth­er a cen­tu­ry ago, their char­ac­ter­is­tic glass­es now merge into one in the shape of our new sun­glass­es mod­el Sig­mund & Carl. Freud’s round­ed mod­el meets Jung’s met­al frames, just as rev­o­lu­tion­ary trains of thought met for­ward-look­ing con­cepts. Inspired by this, inno­va­tion and finesse are also reflect­ed in our new neubau hinge, which has been used in this mod­el for the very first time. A detailed new interpre­tation of the neubau logo is care­ful­ly embed­ded in the func­tion­al­i­ty of the frame, adding a fit­ting fin­ish to the high qual­i­ty char­ac­ter of the mod­el.
To us Sig­mund & Carl rep­re­sents not just a visu­al homage to the two ground­break­ing minds that gave the mod­el its name, but also pays trib­ute to their uncom­pro­mis­ing­ly chal­leng­ing thoughts and their dri­ve towards new ideas.

Sigmund and Carl
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SIGMUND & CARL in black coal matte / glorious gold
Sigmund and Carl
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SIGMUND & CARL in black coal matte / eclectic silver and snow-white matte/silky rose
Lookbook Sigmund Und Carl 04
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SIGMUND & CARL in black coal matte / eclectic silver
Lookbook 1804 Sill Sigmund Und Carl 02
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SIGMUND & CARL in black coal matte / eclectic silver
Sigmund and Carl
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SIGMUND & CARL in black coal matte / eclectic silver

Vienna Wedekind

On the trail of Sigmund & Carl

What start­ed six years ago as the dig­i­tal diary of the actor and pho­tog­ra­ph­er Car­o­la Pojer, has since turned into one of Austria’s most suc­cess­ful blogs. The 31-year-old’s pen name VIEN­NA WEDEKIND” already com­bines two of her biggest influ­ences: Aus­trias cap­i­tal and the pro­to-expres­sion­ist Ger­man play­wright Frank Wedekind. A min­i­mal­ist with a keen eye for detail, we couldn’t have thought of any­one bet­ter to fol­low the trail of inspi­ra­tion lead­ing to our new mod­el Sig­mund & Carl”, so we met her for a chat.

Sigmund and Carl
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SIGMUND & CARL in black coal matte / eclectic silver

You are wear­ing the mod­el Sig­mund & Carl which was inspired by those two icons of psycho­analysis, Sig­mund Freud and Carl Gus­tav Jung. Both of them spent a lot of their work­ing lives in Vien­na. Where would you go to feel the pres­ence of their spir­it in today’s city? Def­i­nite­ly to the Café Landt­mann or the Café Sperl, which also were part of our pho­to shoot. Beyond that, a walk along Vienna’s Ringstrasse is an absolute must. That’s where you will pass many his­toric build­ings, such as the…

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You are wear­ing the mod­el Sig­mund & Carl which was inspired by those two icons of psycho­analysis, Sig­mund Freud and Carl Gus­tav Jung. Both of them spent a lot of their work­ing lives in Vien­na. Where would you go to feel the pres­ence of their spir­it in today’s city?
Def­i­nite­ly to the Café Landt­mann or the Café Sperl, which also were part of our pho­to shoot. Beyond that, a walk along Vienna’s Ringstrasse is an absolute must. That’s where you will pass many his­toric build­ings, such as the Uni­ver­si­ty where Freud used to teach, which will give you an impres­sion of old Vienna. 

You are trav­el­ing a lot between the world’s fash­ion cap­i­tals, but you still live in Vien­na. What is it that fas­ci­nates you about the city?
I love its mix of the clas­sic and the mod­ern. On the one hand, you’ve got these epi­cal­ly beau­ti­ful his­toric build­ings and a unique cof­fee­house tra­di­tion, which only exists in Vien­na in this form, that whole idio­syn­crat­ic vibe. On the oth­er hand you’ve got mod­ern archi­tec­ture, inno­v­a­tive con­cepts that com­bine shop­ping and din­ing out, and the kind of urban cool­ness that you’ll find in a dis­trict like Neubau. 

In what words would you describe the Vien­nese style?
Time­less, clas­sic and under­stat­ed – with a hint of bravery.

Sigmund and Carl
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SIGMUND & CARL in snow-white/silky rosé
Sigmund and Carl
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SIGMUND & CARL in snow-white/silky rosé
Sigmund Sun
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SIGMUND in morning coffee matte

All eyes on naturalPX

Our milk? Organ­ic. Our lip­stick? Veg­an. The shirts on our backs? Fair trade. In all aspects of our lives we take care of our envi­ron­ment and recog­nise our respon­si­bil­i­ty for the future of com­ing gen­er­a­tions. So why should we stop at spec­ta­cles, our con­stant com­pan­ions? That’s what we thought too, and so we intro­duced an inno­v­a­tive, sus­tain­able mate­r­i­al called nat­u­ralPX to the pro­duc­tion of our frames. This high­ly devel­oped, envi­ron­men­tal­ly friend­ly poly­mer is pro­duced from organ­ic, renewable…

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Our milk? Organ­ic. Our lip­stick? Veg­an. The shirts on our backs? Fair trade. In all aspects of our lives we take care of our envi­ron­ment and recog­nise our respon­si­bil­i­ty for the future of com­ing gen­er­a­tions. So why should we stop at spec­ta­cles, our con­stant com­pan­ions? That’s what we thought too, and so we intro­duced an inno­v­a­tive, sus­tain­able mate­r­i­al called nat­u­ralPX to the pro­duc­tion of our frames. This high­ly devel­oped, envi­ron­men­tal­ly friend­ly poly­mer is pro­duced from organ­ic, renew­able mate­ri­als. More than half of it is derived from the oil of the ricin plant, com­mon­ly known as The Won­der Tree. The seduc­tive buzz­words that make this sus­tain­able mate­r­i­al such a great all-rounder are flex­i­bil­i­ty, dura­bil­i­ty, extra­or­di­nary light­ness and the high­est inten­si­ty in col­or. Add to that mod­ern aes­thet­ics, com­fort­able wear and a good con­science! Make up your own mind and find out more about our frames on neubau​-eye​wear​.com.

Lookbook 1804 Still Marble 2
FRANK in cappuccino marble matte, JANNIS in grey marble matte, SANDRA in mocca marble
Carla and Ruben
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RUBEN in olive matte, CARLA in fizzy champagne matte catty
Sandra
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SANDRA in brick red matte
Dani Sun
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DANI in crystal clear
Frank and Sandra
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FRANK in black coal matte, SANDRA in caramel tortoise
Toni
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SIGMUND in sweet honey matte

The honey bee conservancy

Let us pic­ture the scene: A Sun­day brunch with­out cof­fee, hon­ey or fruit. No spring flow­ers and no more vari­ety on super­mar­ket shelves. It’s a future you wouldn’t wish to imag­ine, and yet it isn’t far from unlike­ly, at least if one of the key con­trib­u­tors to our eco-sys­tem keeps get­ting over­looked: The hon­ey­bee. In only a few decades that busy hum in the air might well fall silent, and those blur­ry dots hov­er­ing over our mead­ows might dis­ap­pear from view. That’s what makes it all the more…

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Let us pic­ture the scene: A Sun­day brunch with­out cof­fee, hon­ey or fruit. No spring flow­ers and no more vari­ety on super­mar­ket shelves. It’s a future you wouldn’t wish to imag­ine, and yet it isn’t far from unlike­ly, at least if one of the key con­trib­u­tors to our eco-sys­tem keeps get­ting over­looked: The hon­ey­bee. In only a few decades that busy hum in the air might well fall silent, and those blur­ry dots hov­er­ing over our mead­ows might dis­ap­pear from view.

That’s what makes it all the more essen­tial and wel­come to know there are ini­tia­tives ready to take a stand for those all-impor­tant insects. One of the most proac­tive among them calls itself The Hon­ey­bee Con­ser­van­cy. This not-for-prof­it orga­ni­za­tion is strate­gi­cal­ly intro­duc­ing swarms and hives of bees into com­mu­nal gar­dens all over New York to coun­ter­act the extinc­tion of the hon­ey­bee and main­tain a healthy bal­ance between nature and the city. Nat­u­ral­ly, we have offered our assis­tance, and togeth­er with the Honey­bee Con­ser­van­cy we have not just con­tributed to the real­ization of their ideas, but also cre­at­ed our own deli­cious vari­eties of hon­ey.
After all, the idea of a green­er future is a vital moti­va­tion on our mis­sion, and not los­ing sight of the small­est mem­bers of our com­mu­ni­ty plays an impor­tant role in this. Or as Guiller­mo Fer­nan­dez, head of the Hon­ey­bee Con­ser­van­cy, sums it up: Some­times hope comes in the most baf­fling sizes. And some­times it comes in the shape of a bee.” You can find more infor­ma­tion about The Hon­ey­bee Con­ser­van­cy on the​honey​beecon​ser​van​cy​.org.

Bob
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BOB in denim matte and TONI in melange tortoise matte / gold
Frida Sun and Edmund Sun
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FRIDA in eclectic silver EDMUND in black ink matte
Viktoria
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VIKTORIA in soft marble matte / black ink
3D Sarah and Erwin
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SARAH 3D in mint / black ink matte ERWIN 3D in mint / silky rosé
neubau Felix 3D
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FELIX 3D in black coal / eclectic silver
neubau Manu 3D
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MANU 3D in grey / silky rosé
neubau Sarah Erwin Manu 3D
SARAH 3D in roasted berry / black ink, ERWIN 3D in black coal / glorious gold and MANU 3D in denim / black ink matte
neubau Erwin3D
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ERWIN 3D in grey / black ink

Let's meet Model Matthias J. Götz

It becomes nat­ur­al to fight for the things we love”, Matthias J. Götz – sus­tain­abil­i­ty-focused archi­tect and mod­el for our lat­est cam­paign – explains when asked about why he in­vests time and effort into tak­ing care of the envi­ron­ment. It was through his par­ents, biol­o­gist and chem­i­cal engi­neer, that Matt learned how the co-depen­den­cy between all liv­ing crea­tures on earth is key to bal­anc­ing its com­plex ecosys­tem. Inspired by this, the Bavaria-native took flight out into the world: From Europe…

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It becomes nat­ur­al to fight for the things we love”, Matthias J. Götz – sus­tain­abil­i­ty-focused archi­tect and mod­el for our lat­est cam­paign – explains when asked about why he in­vests time and effort into tak­ing care of the envi­ron­ment. It was through his par­ents, biol­o­gist and chem­i­cal engi­neer, that Matt learned how the co-depen­den­cy between all liv­ing crea­tures on earth is key to bal­anc­ing its com­plex ecosys­tem. Inspired by this, the Bavaria-native took flight out into the world: From Europe to South Amer­i­ca, all the way to India and back.

Fol­low­ing this jour­ney of glo­be­trot­ting, the 32-year old has since set­tled down in Huesca, a Span­ish small town at the foot of the Pyre­nees, where he prac­tices his craft. His def­i­n­i­tion of suc­cess? When you can focus on what you are best at while simul­ta­ne­ous­ly fol­low­ing a holis­tic, sus­tain­able approach”. 

Fol­low­ing our shoot in Barcelona, we had a chat with Matthias and had him share the changes he wish­es to see in the world, his con­tri­bu­tion and what moti­vat­ed him to get start­ed in the first place.

What is sus­tain­abil­i­ty-focused archi­tec­ture? How does it dis­tin­guish itself from aver­age architecture”?

His­tor­i­cal­ly speak­ing, sus­tain­able archi­tec­ture is noth­ing new. In fact, it wasn’t until the so-called devel­oped world changed this with the dis­cov­ery of fos­sil fuels and the indus­tri­al revo­lution more than 200 years ago. Mean­ing that the his­to­ry of non-sus­tain­able build­ings is very young and has not even reached every cor­ner of the world yet. So, for a high per­cent­age of our pop­u­la­tion, the archi­tec­ture they know is still pret­ty sus­tain­able com­pared to the west­ern world’s glass palaces. That being said, plan­et earth’s resources are lim­it­ed, some even haz­ardous for us and future gen­er­a­tions, which is some­thing sus­tain­able archi­tec­ture takes into account. 

What would you say might’ve been your biggest accom­plish­ment? How have you made your mark?
I pre­fer focus­ing on marks I want to make rather than dwelling in the past, but I’d say I’m quite proud of what we have man­aged to achieve with the Ele­phant Pod­cast over the last two years, which we use to spread cli­mate change aware­ness on an inter­na­tion­al lev­el through inter­views with lead­ing thinkers, experts, jour­nal­ists and sci­en­tists. My team and I also have a soft­ware project in the works that, if suc­cess­ful, will ensure that non-sus­tain­able archi­tec­ture will only appear in his­to­ry books in a few decades from now.

Being a mod­el, what change would you like to see in the fash­ion and beau­ty indus­try when it comes to sustainability? 

There’s this myth in fash­ion that you can either have great design or a sus­tain­able prod­uct. This is sim­ply not true and there are count­less exam­ples that prove this state­ment wrong. As a result of fast fashion’s mar­ket dom­i­na­tion, though, we find our­selves con­sum­ing prod­ucts at high­er quan­ti­ty than qual­i­ty, prod­ucts that don’t last, and weren’t designed to last. I would like to see peo­ple in those indus­tries chal­lenge them­selves more, to view sus­tain­abil­i­ty as a basic para­me­ter. We need to go back to a less is more”-kind of attitude.

At neubau eye­wear it’s about com­bin­ing con­scious­ness and style. Where would you say does this shim­mer through with­in the cam­paign and our brand as a whole? 

I believe the best part about neubau eye­wear and their cam­paign is that the sus­tain­abil­i­ty-part of it is not that obvi­ous. When I saw the glass­es for the first time, it was the sole style and qual­i­ty that caught my atten­tion. At first, I was not even aware of the fact that sus­tain­abil­i­ty is a dri­ving force behind the label and their prod­ucts. This, to me, is the def­i­n­i­tion of suc­cess: When you can fo­cus on what you are best at – design­ing great glass­es in this case – while simul­ta­ne­ous­ly fol­low­ing a holis­tic, sus­tain­able approach.
The Ele­phant Pod­cast is avail­able on the iTunes store or via www​.ele​phant​pod​cast​.org
Matthias J. Götz is rep­re­sent­ed by PMA, www​.pro​mod​.org
You can read the full inter­view on our blog the​frame​of​mind​.com

neubau Flo
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FLO in wood matte
neubau Lotte and Flo
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FLO in graphite matte and LOTTE in rusty red matte
Lookbook 1804 Amy Eugen
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AMY in black ink and EUGEN in black coal matte / black ink
neubau Frida Sun
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FRIDA in white / gold matte
neubau Edmund Sun
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EDMUND in black ink / silver matte and eclectic silver