NEUBAU EYEWEAR Sepcial Edition Perspectives of Pionieers Lotte Hans couple 16x9

Lookbook 2021

Join the sustainable avantgarde

the sustainable avantgarde

It seems like everywhere you turn these days, someone is advocating a ​“return to nature” urging us to go back to simpler times. We hear this phrase all the time, but what does it really mean? Are we meant to give up all that we love about the modern age, in order to find some deeper wisdom or save the planet? We don’t think so. Establishing a connection to nature, whether on an adventure tour through a dark, mysterious forest, a long walk in a meadow, or swimming in a mountain lake, has nothing to do with regression or going back in time. Quite the contrary. People who want to live in harmony with nature and respect for the elements are pioneers – they belong to a new age of avantgarde thinkers. Forerunners who know how to blend modern life and the power of nature.

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NEUBAU WATER Barbara Adam fullbody

These courageous and out of the box thinkers delight in going off the beaten path.

the movement

Driven by respect and appreciation for the environment, their pioneering spirit is expressed in the imagination of a world in which design and sustainability are bound together. At NEUBAU EYEWEAR we are convinced that it is possible to care for the environment and enjoy life’s beauty at the same time. As part of the sustainable avantgarde movement, we believe that the word premium stands for sustainability, responsibility, and design.

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Robin

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We are the sustainable avantgarde, the spearhead of a new movement, the pioneers that really care for our planet.

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Robin

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For us, it’s not about nostalgically looking back in time, or about flower power and tie die, but a matter of always striving for longevity, regional production, and a connection to the planet we all call home. Always keeping in mind how incredibly important it is to become aware of the great amount of possibilities that can arise from small changes in how we envision our future. Because great things can arise from small changes in perspective.

perspectives of pioneers

NEUBAU EYEWEAR Sepcial Edition Perspectives of Pionieers Lotte Hans rocks and sea

changing the perspective

Diving into a page turning story, getting lost in unknown worlds, leaving your comfort zone with a sense of anticipation — in everyday life, we are constantly looking for ways to escape from the world as we know it. If only for a brief moment, we allow ourselves to get lost in our imaginations, sometimes to find peace, sometimes to return to the hustle and bustle of daily life with a new perspective. Going to new worlds that we’d never before imagined shows us something new about our own.

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When a leap into the unknown not only changes your perspective, but also your whole life, then this is usually the beginning of an extraordinary story – a narrative in which passion and curiosity act as driving forces.

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Lotte & Hans

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A new vision

When Hans Hass was 18, he went deep sea diving for the first time and discovered a world that he couldn’t even begin to imagine. He didn‘t yet know that countless dives, expeditions and research work would follow this first leap into the unknown, or that it would earn him and his wife Lotte the reputation as pioneers of modern diving. One thing he might have guessed back then is that even small changes in perspective can lead to a completely new vision of our world.

NEUBAU EYEWEAR Sepcial Edition Perspectives of Pionieers Lotte Hans man under water

we don’t fear to jump into the unknown.

‘CAUSE WHERE OTHERS JUST SEE WATER, WE SEE ANOTHER WORLD. A WORLD WE WANT TO LIVE IN.

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NEUBAU EYEWEAR Sepcial Edition Perspectives of Pionieers Lotte Hans frame under water
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Lotte & Hans

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“However, changing their own perspectives wasn’t enough for Lotte and Hans Hass. They wanted other people to see the ocean in a different light, not as dangerous and uncanny, but as a habitat worthy of protection.”

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Lotte & Hans

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boundless pioneering spirit

Lotte and Hans‘ pioneering spirit is reflected in the avantgarde design language of this year‘s Special Edition, a collection entitled ​“Perspectives of Pioneers”. The design of the extraordinary ​„Lotte & Hans“ sunglasses is inspired by the shape of classic diving goggles, as well as on the pristine underwater world. The clear, flowing contours of the frame and their horizontally positioned visor are reminiscent of the movement of the waves and the depth of the sea. The result is a futuristic appearance that embodies one thing above all: boundless pioneering spirit. This spirit is not only visible from the outside, but from within as well: By using the 100% bio-based material natural3D, NEUBAU EYEWEAR contribu — tes to the conservation of our resources and to the protection of our oceans with this year‘s Special Edition.

Join the sustainable avantgarde.

NEUBAU EYEWEAR Sepcial Edition Perspectives of Pionieers Lotte Hans future
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