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A sustainable tribute to an endless summer
It’s no wonder, then, that director Jacques Deray used the impressive scenery of the Côte d’Azur as the backdrop for “La Piscine” – a movie that would become a paradigm of French cinema. Starring Romy Schneider, Alain Delon and Maurice Ronet, the film’s characters find themselves on an unrelenting quest for freedom — a liberation guided by free-flowing emotions and instinctive sensuality.
Inspired by the sensual cool of Deray’s cult classic, our brand-new special collection Côte du Soleil is about the beauty that comes when courage and freedom collide.
Our frames are named Alain, Romy and Maurice, alluding to the three actors that helped “La Piscine” to acquire its legendary status, and there are unmistakable parallels in the frames’ forms too. Just as the pool’s edge embraces the glittering water within, the frames of our three new models stretch like a band around the lenses.
And with the use of our 100% bio-based material natural3D, we also wanted to hark back to the the lesser known, rustic and natural side of the Côte d’Azur, which long before “La Piscine” was shot, was home to high-quality, down-to-earth design.
For our Cóte du Soleil special edition we won the coveted 2020 Red Dot Award and the IF Design Award 2020 for Product Design! The design of Romy, Alain und Maurice was chosen to be one oft he best product designs in the category „glasses“ and “sunglasses”.
Aside from that we received the Good Design Award for our natural3D material. This material is not only derived from renewabe source, it also enables us to produce the frames without creating or cutting waste, so the whole process leaves an extremely small ecological footprint.
