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Through the eyes of neubau eyewear

Adameva
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EVA in ivy green matte/graphite ADAM in black coal matte/silver

Design, creativity, sustainability — this lookbook tells a story of visions. Visions of innovative thinking which tears down the walls of aesthetic tunnel vision, just as it did a century ago. Because this year, we’re paying tribute to the revolutionary ideas of Bauhaus style and dedicating a limited edition of our sunglasses to them with Walter & Wassily”. Started in 1919 by Walter Gropius, the Bauhaus movement continues to prove a pioneer for design of all kinds — a vision that still…

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Design, creativity, sustainability — this lookbook tells a story of visions. Visions of innovative thinking which tears down the walls of aesthetic tunnel vision, just as it did a century ago. Because this year, we’re paying tribute to the revolutionary ideas of Bauhaus style and dedicating a limited edition of our sunglasses to them with Walter & Wassily”. Started in 1919 by Walter Gropius, the Bauhaus movement continues to prove a pioneer for design of all kinds — a vision that still captivates us today, through its simplicity and perfect form.

Our own visions — environmentally friendly production and trend-setting design — are well on the way to making their own mark: neubau eyewear was not only awarded the Green Good Design Award for product design, sustainability, brand philosophy and appearance in 2018, but also impressed in the German Design Award 2019 in the Brand Identity” category. Sustainability and our use of the environmentally friendly material naturalPX are trailblazing here as well — as is our quest for a greener future, which found its origins in Vienna’s thriving melting pot.

Vienna’s creative and trendy Neubau” district is an endless source of inspiration for our brand. There we meet like-minded forward thinkers and innovators who, like us, want to help shape the world and its environment for the better, and who represent our motto See and Do Good” — be it in the city, in nature or simply in choosing the right glasses. That’s why we focus on sustainable materials, regional production, perfect details and a vital eye for the future.

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MAX in black ink matte DOMINIK in fizzy champagne
Neubau 210 1976 V1 Rgb Jpeg
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FLO in black ink matte
2018 04 16 Neubau 0103 Low
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FLO in silky rose
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NINA in eclectic silver
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NINA in glorious gold/brown tortoise
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THEO in eclectic silver/black
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EVA in ivy green/graphite matte and black coal matte/rose
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FLO in eclectic silver LOTTE in black ink MARK in glorious gold
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MAX in glorious gold
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FLO in eclectic silver LOTTE in eclectic silver
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ADAM in black coal matte/silver
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LOTTE in eclectic silver
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LOTTE in ruby red

See & Do Good

The name itself reveals its unusual qualities: the miracle tree”, also known as the castor oil plant sprouts so quickly that its rapid growth could, at one time, only be explained as magical. The extremely resistant plant grows up to five meters in just three to four months. But it’s not just the plant itself that has amazing properties; castor oil, which is extracted from its seeds and comprises 65% of our sustainable material naturalPX, is also an all-rounder. The environmentally friendly polymer is used in the manufacture of all our polymer frames, and is characterized by high flexibility, resistance, color intensity and extremely light weight. This makes naturalPX a key part of our resource-conserving production and is part of our See & Do Good” philosophy. Under this motto, neubau eyewear supports sustainable projects in urban areas, from Salatpiraten Urban Gardening in Vienna to the Honey Bee Conservancy in New York. The most important part of our commitment to the environment, however, is our range of products made of environmentally friendly materials, from the packaging of our glasses to our prints and accessories, such as our cleaning cloths which are made from recycled PET bottles.

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Under this motto, neubau eyewear supports sustainable projects in urban areas, from Salatpiraten Urban Gardening in Vienna to the Honey Bee Conservancy in New York. The most important part of our commitment to the environment, however, is our range of products made of environmentally friendly materials, from the packaging of our glasses to our prints and accessories, such as our cleaning cloths which are made from recycled PET bottles.

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WALTER&WASSILY in black coal/eclectic silver

Walter&Wassily

Style isn’t something final; it’s constant change.” This claim of architect Walter Gropius, from the beginning of the last century, couldn’t be more true for us, either. The neubau eyewear design is characterized by constant evolution: we want to think ahead and build new bridges — like taking the chance to celebrate the 100-year anniversary of the Bauhaus, which Gropius founded in Weimar in 1919. It’s hard to name another design movement that has shaped our contemporary understanding of…

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Style isn’t something final; it’s constant change.” This claim of architect Walter Gropius, from the beginning of the last century, couldn’t be more true for us, either. The neubau eyewear design is characterized by constant evolution: we want to think ahead and build new bridges — like taking the chance to celebrate the 100-year anniversary of the Bauhaus, which Gropius founded in Weimar in 1919. It’s hard to name another design movement that has shaped our contemporary understanding of aesthetics so profoundly while still remaining so revolutionary. Clear lines, unadorned elegance, pragmatic excellence; these are attributes that could not be closer to our own understanding of design, and also shapes our new special edition frames Walter & Wassily”, dedicated entirely to the Bauhaus.

The high-end sunglasses inspired by Walter Gropius and Wassily Kandinsky (a painter and teacher at the Bauhaus) is not only a tribute to the clear formal language of the legendary Bauhaus figureheads, but also a creative take on their ethos that form follows function”. While interior design and architecture have long been celebrated as the primary disciplines of good taste, we have strived to make sunglasses — our everyday companions — an impressive design object. For our Walter & Wassily” campaign shoot, we reinterpreted the legendary Bauhaus credo and, adopting the motto human follows form”, we’ve shown how design and people can be staged as an innovative duo. 

What’s also key is the fusion of art and craftsmanship, which is the basis for the Bauhaus philosophy and the inspiration for our images. This is where original furniture from the era, models and glasses all blend into exciting compositions combining stasis and dynamics, interpreting the iconic contrasts of the Bauhaus for the here and now.

The metal tubes of the Bauhaus epoch were translated into an adaptable titanium frame, the unmistakable circle is a central design element in a futuristic 3D print, and essential shades such as brass, black and silver provide an interesting contrast throughout the high-end frames.

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WALTER&WASSILY in black coal/brass matte
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WALTER&WASSILY in snow white/black matte
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WALTER&WASSILY in black coal/brass matte
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WALTER&WASSILY in black coal/brass matte and snow white/black matte
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WALTER&WASSILY in black coal/brass matte
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WALTER&WASSILY in black coal/eclectic silver and snow white/black matte
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WALTER&WASSILY in snow white/black matte
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WALTER&WASSILY in snow white/black matte
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WALTER&WASSILY in black coal/brass matte, black coal/eclectic silver and snow white/black matte
Neubau 070 011 V3 Rgb
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MARTIN in wood matte LISA in agave green matte
Neubau 270 015 V2 Rgb
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GIOVANNI in evergreen matte/glorious gold
Neubau 210 203 V2 Rgb
DOMINIK in fizzy champagne HANNES in glorious gold DOMINIK in ruby red
Neubau 250 103 V2 Rgb
HANNES in gold matte MAX in black ink matte
Neubau 170 104 V2 Rgb
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HANNES in gold matte
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SARAH 3D in roasted berry/black coal
Neubau 030 166 V2 Rgb
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GIOVANNI in dark chocolate brown/gold
Neubau 030 220 V2 Rgb
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SONIA in ruby red matte/gold
Neubau 060 056
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ERWIN 3D in black coal/glorious gold and denim/eclectic silver
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MAX in black ink matte
Neubau 100 033 V3 Rgb
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DANI in ultraviolet