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Blog 1803 Pona Drink Neubau Eyewear 1

Tasteful in every way: a talk with the minds behind organic drink pona

What we put into our bodies is at least as important as what we put onto our bodies. The last years have seen superfoods, veganism, and a healthy and balanced diet rapidly gain popularity – and not without reason.

A hap­py mind and body lit­er­al­ly make for a hap­py life, as food direct­ly affects how we feel and how our body oper­ates. A brand that has more than under­stood this approach is Pona, dis­trib­ut­ing healthy and organ­ic drinks made in Aus­tria. Named after Pomona, the God­dess of Fruit her­self, and avid sup­port­ers of the Kinder­hil­f­swerk in Aus­tria Pona’s phi­los­o­phy couldn’t be more fit­ting – for a thought­ful lifestyle as well as the neubau eye­wear uni­verse. So, with­out fur­ther ado, why not let Anna, one of the founders of Pona, her­self talk us through Pona’s impres­sive work – and get a glimpse of how the drink is sourced and made.

Why does the world need Pona? How did you come up with the idea?
The world needs Pona because we want to show and offer what real and gen­uine taste is with­out aro­mas, added sug­ar, addi­tives etc. Pona offers gen­uine taste from pure and ripe fruits with­out any addi­tives or added sugar.

We have been to San Fran­cis­co on a fact-find­ing mis­sion and dis­cov­ered a sim­i­lar prod­uct in an organ­ic deli. Since the pro­duc­ers of this drink had no inter­est in export­ing to Aus­tria, we decid­ed to pro­duce the prod­uct our­self – and there­fore even better.

What makes Aus­tria the per­fect place to pro­duce Pona?
Well, we live here. Apart from that, we are quite lucky and the qual­i­ty of water espe­cial­ly the one we use for Pona, which is a moun­tain spring water from Carinthia where Pona is bot­tled, is very high. Addi­tion­al­ly, we are close to Italy from where we get our fresh juices in the high­est and best qual­i­ty. Our pro­duc­er is a small fam­i­ly busi­ness spe­cial­ized in bot­tling fruit juices. All in all, every­thing came togeth­er quite well, so for us there is no rea­son not to pro­duce here.

What fas­ci­nates you about your work?
I like the fact, that it is so divers. On the one hand you deal with fresh prod­ucts, farm­ers and enjoy a very much down to earth envi­ron­ment in which nature itself is the biggest fac­tor and can­not be con­trolled. On the oth­er hand, you deal with dis­trib­u­tors, small café own­ers and super­mar­kets, pro­duc­tion scales, pric­ing and mar­ket­ing. So, you are fac­ing a lot of dif­fer­ent needs and demands that have to go togeth­er some­how. But what fas­ci­nates me repeat­ed­ly is how good Pona tastes – although it tastes dif­fer­ent every year depend­ing on the cli­mate. It’s the same as wine, you have good years and bet­ter ones. And even though our taste buds are so cor­rupt­ed by the amounts of hid­den sug­ar, salt and arti­fi­cial fla­vors, we get so much feed­back on how good Pona tastes.

What would god­dess Pomona say about your drinks?
I think she would be sin­cere­ly proud. Because in the end we show that if you use fruits from a region where they grow nat­u­ral­ly the best due to cli­mate and soil and add farm­ers who give them the time and the right treat­ment (or basi­cal­ly no non-nat­ur­al treat­ment), you don’t need arti­fi­cial taste or added sug­ar. Noth­ing men invent­ed or pro­duced has exceed­ed what nature has been com­ing up with, ever. No sug­ared or fla­vored drink tastes as good as fresh juice from ripe fruits and it nev­er will.

Liv­ing sus­tain­able, healthy, and organ­ic might seem like an impos­si­ble effort to many peo­ple – what are your tips and tricks for begin­ners?
I think we must get rid of the assump­tion to do every­thing at once and per­fect. If just one deci­sion of your day is done in favor of an organ­ic, sus­tain­able and healthy lifestyle, it has been a good deci­sion. We don’t need to be dog­mat­ic about these things and more impor­tant­ly we shouldn’t be. Every­one should try and see how they can fit a sus­tain­able and organ­ic lifestyle in his/​her life with­out mak­ing it dif­fi­cult. It shouldn’t be dif­fi­cult. It should be easy. You are doing it for your­self. Your health, your envi­ron­ment, your ethics, and your sat­is­fac­tion. Every small step towards an organ­ic and sus­tain­able lifestyle is the right direction.

What’s next?
A lot! Pona has just been the begin­ning. We are already plan­ning fur­ther prod­ucts, all of them fol­low­ing one major prin­ci­ple: gen­uine food and drinks with real taste from real peo­ple. Work­ing with what nature gives you and try­ing not to make it worse, since most of the time it’s the best you can get. Work­ing with real people/​farm­ers who know their prod­ucts and pro­duce them up to the best stan­dards hand in hand with nature rather than against it.

Blog 1803 Pona Drink Neubau Eyewear
Photo by Klaus Ranger Fotografie — 
02 Mar 2018 · neubau eyewear