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Noemie Wolfs: she’s carved out a space of her own and found her creative freedom

Noemie Wolfs talks future plans and empowering others.

The con­cept that a woman could be in com­plete con­trol of her pub­lic and pri­vate iden­ti­ty in the glob­al music indus­try is a recent one. Fierce per­form­ing female artists have con­sis­tent­ly been serv­ing up vocal con­fi­dence which we’ve absorbed and have even been lib­er­at­ed by since music found its pre­ferred mode of tran­sit over our radio’s, mp3’s and now online stream­ing. Despite this, the gen­der divide in the music indus­try across all regions is rough­ly 70% male and 30% female. As we find our­selves more immersed in the progress of female per­for­ma­tive expres­sions, empow­er­ing women in the music indus­try is more impor­tant than ever before. 

Noemie Wolfs is an exam­ple of such a neces­si­ty. Wolfs, pre­vi­ous­ly the lead in an oth­er­wise all male band sought to be a part of that 30% and con­fi­dent­ly push her own cre­ative inter­ests and poten­tial out into the world. Per­form­ing for five years under their icon­ic name Hoover­phon­ic, Noemie had already made a name for her­self with a ded­i­cat­ed crowd of fans eager to sup­port her tran­si­tion to solo performer.

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Hav­ing had the priv­i­lege of speak­ing to Noemie on these mat­ters and more, we felt the weight of such a deci­sion. With this new found free­dom came a chance for the young artist to explore her own real­i­ty and step away from the con­struct­ed pub­lic per­sona that can some­times stick to for­mer mem­bers of a band. Recog­nised as one of Belgium’s most praised young voic­es, she’s released tracks that depict this con­cept; the divide between pub­lic and pri­vate, free­dom and entrap­ment. We got the chance to dive into this with the cre­ative pow­er­house that is Noemie Wolfs, talk­ing evo­lu­tion, fem­i­nism, her Bel­gian roots and thoughts on envi­ron­men­tal­ism today. 

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Since embark­ing on your much antic­i­pat­ed solo career, how do you feel you’ve evolved, musi­cal­ly and per­son­al­ly?

Over­all it comes from the best deci­sion I could ever have made, leav­ing Hoover­phon­ic to start a solo career. It wasn’t an easy path, that much is true. But it feels good know­ing I left my com­fort zone com­plete­ly, being in full con­trol of every­thing from music, videos, and art­work. This project is 100 % me and that is the best feel­ing that there is. With every song, every album I made so far, my self-con­fi­dence kept grow­ing and grow­ing and it’s nice to see that my song­writ­ing skills con­tin­ue to evolve as well. I know I still have a lot to learn but I’m eager to learn it and I have the pos­si­bil­i­ty to work with the best peo­ple in this business. 

Have you felt sup­port­ed by oth­er women in the indus­try, or inspired by those who have done the same? If so, who are some artists that have inspired you the most? Do you have any advice for young women look­ing to get into the music indus­try?

I think women can sup­port each oth­er even more than we already do. Women all over the world are step­ping up for equal rights and equal pay. I couldn’t be hap­pi­er with this evo­lu­tion but there is still a lot of work to be done. I’m inspired by a lot of artists, male and female. From David Bowie to Grace Jones, Roisin Mur­phy, and even Tame Impala. There is so much good stuff out there, it’s crazy! If I can share one piece of advice that always works for me, it is just believ­ing in your­self, even if no one else does. If you want to make it in this busi­ness you have to work hard, keep your feet on the ground and nev­er stop dream­ing or believing! 

You’re Bel­gian, do you feel your music or per­son­al style pays homage to your her­itage in some way? Or would you like it to?

Not real­ly. I try to keep my mind and per­spec­tive as open as pos­si­ble and I don’t want my music and my per­son­al style to be one thing or anoth­er. I find inspi­ra­tion in all kinds of things from old Con­golese music to Eng­lish lit­er­a­ture. Maybe one thing that is kin­da Bel­gian is that my favorite fash­ion brands are Bel­gian: Y/​Project from Bel­gian design­er Glenn Martens, Dries Van Noten en Mai­son Margiela. Bel­gians do fash­ion better. 

Are you where you want to be? What do you envi­sion for your future as an artist?

I have so many dreams and so many goals still to achieve and I like that feel­ing. I like to set the bar real­ly high for myself and for my team so that if we achieve some­thing, it’s a win for every­one! I see my team as my fam­i­ly: we are all work­ing towards the same goals togeth­er and we want to reach the best pos­si­ble result. The sky’s the limit!

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What role does sus­tain­able liv­ing and con­scious fash­ion and style have in your life?

I try to do the best I can but there are still many improve­ments to be made. It does play a role in my life but it doesn’t dic­tate me. My boyfriend is a veg­e­tar­i­an and although I used to be the biggest meat lover in town since we’ve been togeth­er, I’ve reduced my meat intake to once a month. He’s a great cook and he makes me for­get about meat. I try to choose wise­ly while shop­ping for stage looks but some­times it hap­pens that I end up buy­ing a piece at big-name stores which is not very sus­tain­able at all. I think for me this com­bi­na­tion works: vin­tage pieces from thrift stores com­bined with high-end brands and fast fash­ion stores.

01 Sep 2019 · neubau eyewear