Blog 1604 Hienle Daandam Frame Of Mind 4

Visi­t­ing Ber­lin desi­gner Hien Le in his studio

There is something organic about the way Hien Le speaks about his latest Spring/Summer collection, as if his daily life is inspiration in itself and any moment can become the foundation for a new collection.

Mixing clas­sic Ger­man tailo­ring with the raw­ness of Ber­lin youth, Hien has crea­ted a label that exci­tes and ent­i­ces inter­na­tio­nal con­su­mers by explo­ring the zeit­geist of the modern genera­ti­on through sleek and mini­ma­list designs. Play­ing with aspects of femi­nin­i­ty in mens­we­ar and only pro­du­cing garments in Ger­ma­ny, Hien is paving the way for ethi­cal and sus­tainab­le young desi­gners in Ber­lin. Alt­hough the label pro­du­ces both men’s and women’s clot­hing, several buy­ers and con­su­mers have com­men­ted on the femi­nin­i­ty and gen­der flu­id approach to sty­ling in Le’s garments.

The Laos born and Ber­lin rai­sed desi­gner never inten­ded on crea­ting his own epony­mous label, begin­ning a care­er in PR at Agen­cy V fol­lowing his gra­dua­ti­on from stu­dies in Fashion. Rea­li­sing he could be working on the sales of his own collec­tion as oppo­sed to other desi­gners and mis­sing the phy­si­cal labour that comes with sewing and pat­tern making, Hien quit his job in 2010. After mee­ting with busi­ness coa­ches and pro­du­cing a solid busi­ness plan he set about crea­ting an inde­pen­dent label that is now sto­cked inter­na­tio­nal­ly in Ger­ma­ny, Ame­ri­ca, Switz­er­land, Tokyo and Hong Kong. The end of 2015 brought a shift for the label with the release of Hien’s uni­sex fra­gran­ce in col­la­bo­ra­ti­on renow­ned per­fu­mer Mark Bux­ton and Ver­dúu Fra­gran­ces, allowing con­su­mers to com­bi­ne scent and touch to the Hien label.

Now in his ele­venth collec­tion, Hien sho­cked the fashion indus­try this sea­son when he joi­ned several of Berlin’s other big name desi­gners shun­ning the run­way at Mer­ce­des Benz Fashion Week. With that being said last year Le has step­ped into the world out­side of his com­fort zone after many asking if he’d ever be inte­res­ted in making a fra­gran­ce, he inde­ed did so. Sum­mer 2015 the Ber­lin desi­gner released Hien Le No.1 the uni­sex fra­gran­ce that without a doubt beca­me a total hit. A per­fu­mer, a desi­gner and one of the most hum­ble bein­gs wan­de­ring around in the Ger­man fashion sce­ne. Pho­to­gra­pher Daan Dam visi­ted the new­co­mer in his stu­dio to show the desi­gner’s Spring/​Summer 16 collection.

Pho­to­gra­phy by Daan Dam

25 Apr. 2016 · NEUBAU EYEWEAR
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