Vien­na Wede­kind on the trail of Sig­mund & Carl

We met actress, photographer, and fashion influencer Carola Pojer, founder of one of Austria's most successful blogs, for a quick chat.

What star­ted six years ago as the digi­tal dia­ry of the actor and pho­to­gra­pher Caro­la Pojer, has sin­ce tur­ned into one of Aus­tria’s most suc­cess­ful blogs. Her pen name Vien­na Wede­kind’ alrea­dy com­bi­nes two of her big­gest influ­en­ces: Aus­tria’s capi­tal and the pro­to-expres­sio­nist Ger­man play­w­right Frank Wede­kind. A mini­ma­list with a keen eye for detail, we could­n’t have thought of anyo­ne bet­ter to fol­low the trail of inspi­ra­ti­on lea­ding to our new model Sig­mund & Carl’, so we met her for a quick chat. 

You are wea­ring the model Sig­mund & Carl which was inspi­red by tho­se two icons of psy­cho­ana­ly­sis, Sig­mund Freud and Carl Gus­tav Jung. Both of them spent a lot of their working lives in Vien­na. Whe­re would you go to feel the pre­sence of their spi­rit in today’s city? 

Defi­ni­te­ly to the Café Landt­mann or the Café Sperl, which also were part of our pho­to shoot. Bey­ond that, a walk along Vienna’s Ring­stras­se is an abso­lu­te must. That’s whe­re you will pass many his­to­ric buil­dings, such as the Uni­ver­si­ty whe­re Freud used to teach, which will give you an impres­si­on of old Vienna.

I love its mix of clas­sic and the modern.”

You are tra­ve­ling a lot bet­ween the world’s fashion capi­tals, but you still live in Vien­na. What is it that fasci­na­tes you about the city? 

I love its mix of the clas­sic and the modern. On the one hand, you’ve got the­se epi­cal­ly beau­ti­ful his­to­ric buil­dings and a uni­que cof­fee­house tra­di­ti­on, which only exists in Vien­na in this form, that who­le idio­syn­cra­tic vibe. On the other hand you’ve got modern archi­tec­tu­re, inno­va­ti­ve con­cepts that com­bi­ne shop­ping anddi­ning out, and the kind of urban cool­ness that you’ll find in a district like Neubau. 

In what words would you descri­be the Vien­nese style? 

Timeless, clas­sic and under­sta­ted, with a hint of bravery.

13 Apr. 2018 · NEUBAU EYEWEAR
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