Blog 1607 Milan Vs Neubau 04

Tor­to­na is the neu­bau in Milan

In the decades Milan affirmed itself in the collective imaginary as one of the fashion and design capitals in the world and a referenced point for style and elegance as well.

It is in the last years that its crea­ti­ve soul has shaped the map of the city, recrea­ting districts, moving pla­ces of inte­rest and giving real room to that crea­ti­ve­ness that befo­re was cele­bra­ted, more than in all other pla­ces, in the bet­ter socie­ty cozy rela­ti­ons­hips under the lime­lights of the offi­cial gatherings.

Iso­la, Por­ta Tici­ne­se, Ven­tu­ra-Lam­bra­te, are examp­les of how the districts have chan­ged their desti­na­ti­on and went along with the trans­for­ma­ti­on. Desi­gners, artists, pho­to­graph­ers and young archi­tects star­ted to live in tho­se neigh­bor­hoods and have trans­mit­ted in the streets and in the aggre­ga­ti­on spaces their way of living and inter­pre­ting the world. Pret­ty big leap from the grey, traf­fic wide city and its faint tones in which I grew, and from which so many youngs wan­ted to get away loo­king for the more crea­ti­ve and open-min­ded Euro­pean cities.

The same Euro­pe that now seeks inspi­ra­ti­on from Milan whe­re in my opi­ni­on the­re are districts in con­ti­nuous growth, espe­cial­ly one: Tortona’s area, bet­ween Naviglio Gran­de and Sola­ri Street boun­ded by Sant’Agostino’s limits and the begin­ning of Por­ta Geno­va. This area is expe­ri­en­cing a power­ful trans­for­ma­ti­on that makes it much sought-after: it has tur­ned into what Neu­bau means for Vien­na. The Savo­na, Tor­to­na and Stendhal streets deli­ne­a­te and deli­mit a district which well fits eit­her into the most sil­ky Milan –that of the fashion, of the design, of the art shows– and into the more spon­ta­ne­ous Milan ‑that made of street food, of night­li­fe and of people’s aggre­ga­ti­on along the streets.

What makes it appe­aling is, most of all, its growth pro­cess. While Neu­bau is a district very much roo­ted in Vienna’s histo­ry, Tor­to­na comes from the coun­try­si­de. It first beco­mes sub­urbs and then, in the 60s, one of the are­as of main acti­vi­ty of the Ita­li­an indus­try. Wareh­ouses and impres­si­ve buil­dings with sky­lights and bricks-sight still show that. Cur­r­ent­ly they are reva­lua­ted by artists, sty­lists and desi­gners who have con­ver­ted them into show­rooms, lofts, culture’s spaces. The for­mer housings of work­men are now ate­liers and artis­tic labs. This makes me go cra­zy, any time I look around I feel like atten­ding a renaissance.

Wal­king through the­se streets it’s amu­sing and this reminds me very much the walks one can take along the Spittelberg’s clob­be­stones streets. Every day you can see models with their appoint­ment book. Per­so­na­ges of both the cul­tu­re and the show busi­ness who dri­ve bicy­cles to their offices with gla­zed doors. Sty­lists who take Uber to reach their ate­liers. It isn’t a sur­pri­se the pas­sa­ge of inter­na­tio­nal stars in infor­mal dres­ses strol­ling bet­ween shops and food kiosks.

Along the ways of the district, real art­works can be met, inheri­tance of the crow­ded Design week and of the thousands of artis­tic pro­jects that per­tain to the three key­words of this zone: crea­ti­ve­ness, design and fashion. Still a fur­ni­tu­re muse­um like the sug­ges­ti­ve Hof­mo­bi­li­en­de­pot is mis­sing, but I’m sure that it will be a short step con­si­de­ring that Fuori­sa­lo­ne, that here gets its focus, is today more flagship than the same Salo­ne del Mobi­le. Mila­no from which it takes origin.

In rea­li­ty a sort of district of the art is alrea­dy on the way. Very simi­lar to the Aus­tri­an Muse­ums­Quar­tier: after the expe­ri­ence of the Fon­da­zio­ne Pomo­do­ro in Sola­ri street, the MUDEC of 56, Tor­to­na street has beco­me, like the MUMOK, the cru­cial cen­ter of both the con­tem­pora­ry art and design. The­re we go very often for shows and events, some­ti­mes free ent­ran­ce, with the certi­tu­de the­re are friends and inte­res­ting movement.

Do you ask me why you should visit this district? It offers cues that crea­ti­ve spi­rits need. As to the fashion, lot of hand­ma­de pro­ducts bou­ti­ques whe­re young artists crea­te suits and uni­que jewels reu­sing fab­rics and other recy­ca­ble mate­ri­als of the 80s. For your alter­na­ti­ve relax the­re are many pla­ces and design cafés whe­re, while appre­cia­ting a risot­to or deli meats and a glass of wine, you can read a good book and feel being in Vienna.

26 Juli 2016 · NEUBAU EYEWEAR
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