Blog 1605 Reformation Sustainable Fashion Eco Fashion Frame Of Mind 1

The­se labels are chal­len­ging the way green fashion is perceived

Ecological and sustainable fashion is boring, beige and just so-not-fun? Well, better think about this cliché twice because these newcomer brands are coming to change society's perception of this urgent and important issue.

The refor­ma­ti­on

The Refor­ma­ti­on is a sus­tainab­le clot­hing com­pa­ny with a huge cult fol­lowing. Foun­der, Yael Afla­lo and her army of Ref babes’ hunt down mate­ri­als from vin­ta­ge and dead­stock mer­chan­di­se from other desi­gners and repur­po­se pie­ces into, sty­lish and ori­gi­nal designs. Ever­ything is made in LA without the use of harm­ful syn­the­tics or dyes. With stores in LA and New York, Refor­ma­ti­on con­ti­nue to grow. In 2013, they ope­ned America’s first sus­tainab­le sewing fac­to­ry and have recent­ly hire an over­seas sus­taina­bi­li­ty mana­ger to push their green mis­si­on efforts world wide.

Shai­na Mote

Shai­na Mote is all about mini­mal and ver­sa­ti­le stap­les for women. The ent­i­re design and pro­duc­tion pro­cess is done in Los Ange­les to pro­mo­te domestic appa­rel manu­fac­tu­ring and sup­port local craft­manship. As for mate­ri­al, Shai­na Mote only use natu­ral and rene­wa­ble fibres over syn­the­tics like oil-based poly­es­ter and works with sus­tainab­le threads likes ter­cel and modal. The neu­tral color palet­te and clean lines, make the pie­ces rele­vant again and again each season.


We want to take respon­si­bi­li­ty for our pla­net, humans and the envi­ron­ment.” Fon­nes­bech is a sixth genera­ti­on Danish fami­ly-run heri­ta­ge label. Ori­gi­nal­ly estab­lis­hed in the 1800’s, it was re-laun­ched in 2014 with a focus on sus­tainab­le fashion and pro­mo­ting envi­ron­men­tal awa­reness. The collec­tions are not­hing but ele­gant and timeless pie­ces, all made with recy­cled vis­co­se, orga­nic wool and cot­ton and works with sup­pliers who are cer­ti­fied by sus­tainab­le tex­ti­le stan­dards like Oeko.Tex. All of the pro­duc­tion of Fon­nes­bech is done in Euro­pe, with a focus on long-las­ting craftsmanship.


If anyo­ne can make a cool mens­we­ar brand sus­tainab­le and eco-con­scious its desi­gner, Char­lie Mor­ris. His brand Fan­mail, was born as a reac­tion to the dama­ge the fur indus­try had on the envi­ron­ment and deci­ded to push his eco-ethos into his fashion. 1 year later, and his unmistaka­b­ly uncom­pli­ca­ted designs and its use of envi­ron­ment­al­ly-friend­ly mate­ri­als (such as orga­nic cot­ton and hemp) and tech­ni­ques are cen­tral to its identity.

09 Mai 2016 · NEUBAU EYEWEAR
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