Sig­mund on tour: expe­ri­ence Vien­na with neu­bau eyewear

Some people immediately make one envision a certain place or time. Think of Mozart and you see Austria, take Sigmund Freud and you've got Vienna.

To this day you can see signs of the Aus­tri­an foun­der of psy­cho­ana­ly­sis all around town. Pho­to­gra­pher Cle­mens Fan­tur took this as a star­ting point to explo­re the heri­ta­ge he left behind and docu­men­ted Freu­d’s favo­ri­te pla­ces using an item he is famous­ly known for, the round shaped glasses.

The glas­ses are made by neu­bau eye­we­ar who reinven­ted the ico­nic pair and named them Sig­mund as a nod to the bran­d’s own Aus­tri­an roots. Fol­lowing the frame — #sig­mun­don­tour — the images take you to the cafés whe­re he met up with fel­low psy­cho­lo­gist Carl Gus­tav Jung, his names­a­ke park clo­se to his for­mer home or show a typi­cal psy­cho­ana­ly­sis setting.

Pho­to­gra­phy by Cle­mens Fantur

20 März 2017 · NEUBAU EYEWEAR
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