Peop­le of neu­bau: mar­ke­ting mana­ger Nina Kaltenboeck

neubau eyewear isn’t your typical anonymous label but a familiar brand with dozens of different faces and real stories to tell.

Sto­ries about the love for high qua­li­ty, strong design, inno­va­ti­on as well as per­so­nal expe­ri­en­ces in Vienna’s Neu­bau district and latest dis­co­ve­ries in their neigh­bor­hood. Frame of Mind wants to intro­du­ce the peop­le that make ever­ything hap­pen. An insi­de view of what’s hap­pe­ning behind the scenes.

The third one in this seri­es is Nina Kal­ten­bo­eck, mar­ke­ting mana­ger and pas­sio­na­te world tra­vel­ler. Gro­wing up in Vene­zue­la and Aus­tria, she not only picked up the various cul­tures, beha­vi­ors, and lan­guages, but also – first and fore­mo­st – an end­less reper­toire of ener­ge­tic con­ver­sa­ti­on topics. And this is defi­ni­te­ly an advan­ta­ge in her job which requi­res a lot of tal­king! What else may be important for her work and pri­va­te life? Let’s find it out!

How do you exp­lain your job at neu­bau eye­we­ar?
I am doing mar­ke­ting which for me means to bring peop­le to expe­ri­ence the brand neu­bau. Doing that, I cover many dif­fe­rent aspects, which is what I love so much – the gre­at varie­ty wit­hin my job!! I make sure our web­site offers gre­at con­tent, I work with public rela­ti­ons kee­ping media infor­med about our brand and upco­m­ing pro­ducts, I orga­ni­ze events and fairs and I also cover the point of sale mar­ke­ting, mea­ning visu­al mer­chan­di­sing of the brand. Ano­t­her important aspect of my work is the con­stant com­mu­ni­ca­ti­on with the local mar­ke­ting mana­gers in the coun­tries whe­re we sell neu­bau. It is gre­at to work with so many dif­fe­rent peop­le from all around the world.

What’s the first thing you do when com­ing to the office?
First I have a quick chit chat with my col­leagues – it makes it easier to get up in the morning knowing that com­ing to the office I can gos­sip with my team. In the mean­ti­me I make mys­elf a can of Jiao­gu­lan tea — it is the magi­cal tea for eter­nal youth and power, so I keep on try­ing ;) Then I open my inbox…

What was your last good idea? And whe­re have you been when you got it?
My last good idea was the set­up for my upco­m­ing 30s bday par­ty. I had it chat­ting with friends and eating bur­ger. I think that this is how most of my good ide­as come from…just by spen­ding time with peop­le I like in a rela­xed atmosphere.

Who would you like to see wea­ring neu­bau eye­we­ar frames?
Self-con­fi­dent, elec­tri­fy­ing, hap­py and fashion-con­scious peop­le; peop­le that are aes­the­tic driven.

Neubau Eyewear Nina Kaltenboeck 2

A word that best descri­bes your care­er so far:
The oppo­si­te of boring, nor­mal and steady…what would that be in one word?

When you were a child you’ve spent some years in Vene­zue­la – how did this expe­ri­ence shape you as a per­son and how did it influ­ence your decisi­ons in life?
This is a tri­cky one – how much time do we have? ;) Some might say I have a latin soul and I would not deny it! I can talk a lot, laugh a lot, I can dance the who­le night away… Bes­i­des that, it also made me stron­ger in every aspect. Living in an emer­ging coun­try and not being able to neit­her under­stand nor talk the lan­guage of your school­ma­tes or the baker on the cor­ner taught me how to hand­le dif­fi­cult situa­tions and that no pro­blem is too big to be solved.

A thing you still own from your child­hood?
A Schil­ling coin (Aus­tri­ans cur­ren­cy befo­re the Euro) my gre­at grand­mo­ther gave me. I always have it in my wal­let and I belie­ve it hel­ps kee­ping me away from finan­cial trou­bles. So far it hel­ps even though I some­ti­mes spend too much money on beau­ti­ful things…

What do you do to relax?
I meet friends, I cook or read, and I do sports. Always depen­ding on how much of rela­xa­ti­on I need.

What’s the most sur­pri­sing thing you’ve ever expe­ri­en­ced in Vienna’s Neu­bau area?
The sur­pri­sing thing is that it never gets boring. Every time I go the­re I dis­co­ver new shops, new cof­fee houses or restau­rants. I just love strol­ling around the streets of Neu­bau and come across some­thing new.

Why was Vien­na the per­fect city for you to spend your uni­ver­si­ty years?
Becau­se it is vibrant, thril­ling, mul­ti­na­tio­nal and so much more! The­re are a mil­li­on things to do the­re and at the same time it is not so hec­tic as other big cities such as Lon­don or Paris would be. Stu­dy­ing the­re, for me was free­dom and fee­ling at home at the same time.

Your cur­rent frame of mind…
I am super hap­py about the upco­m­ing year. The­re are so many exci­ting things com­ing up…at work and in my pri­va­te life. I am eager for all of them!

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