Neubau Eyewear Milan Design Week

Our Milan Design Week par­ty was an ode to the Bau­haus greats

Dance & design came together in the most engaging eyewear party of the year: Celebrating our new special edition Walter & Wassily at Isola Design Districts’ La Stecca 3.0.


But the Bau­haus era wasn’t all about func­tio­n­a­li­ty, it was a play­ground for new ide­as, such as the infa­mous cos­tu­mes crea­ted for Oskar Schlemmer’s Tria­dic Bal­let. Set against the archi­tec­tu­ral­ly inspi­ring back­drop of Iso­la Design Districts’ La Stec­ca 3.0, our Wal­ter & Was­si­ly launch par­ty was inspi­red by the same expres­si­ve spi­rit, drawing in hund­reds of guests, from the pool of crea­tively incli­ned minds in atten­dance at Milan Design Week.

During the cour­se of the evening, a diver­se crowd pou­red into a space that was both tech­no­lo­gi­cal­ly allu­ring and nost­al­gic, echo­ing the spi­rit of Bau­haus in both shape and colour. A fluo­re­scent vio­let light embal­med the room and a set by DJ Le Can­ni­ba­le & Uabos igni­ted a vibrant ener­gy onto the dance­floor, mean­while, more rela­xed par­ty­go­e­rs recli­ned in ico­nic Was­si­ly chairs pro­vi­ded by the team at Knoll, sip­ping on free beers cour­te­sy of Nas­tro Azzur­ro Prime Brew. An eccentric and Kan­din­sky-colour­ful per­for­mance paid homage to the thea­tri­ca­li­ty of Bau­haus dan­ces, and invi­ted the crowd to reflect upon the mecha­ni­cal & human ele­ment that embo­dies Bau­haus design.

20190411 Neubau Tot Bassa 043
20190411 Neubau Tot Bassa 154

But the Bau­haus era wasn’t all about func­tio­n­a­li­ty, it was a play­ground for new ide­as, such as the infa­mous cos­tu­mes crea­ted for Oskar Schlemmer’s Tria­dic Bal­let. Set against the archi­tec­tu­ral­ly inspi­ring back­drop of Iso­la Design Districts’ La Stec­ca 3.0, our Wal­ter & Was­si­ly launch par­ty was inspi­red by the same expres­si­ve spi­rit, drawing in hund­reds of guests, from the pool of crea­tively incli­ned minds in atten­dance at Milan Design Week. 


During the cour­se of the evening, a diver­se crowd pou­red into a space that was both tech­no­lo­gi­cal­ly allu­ring and nost­al­gic, echo­ing the spi­rit of Bau­haus in both shape and colour. A fluo­re­scent vio­let light embal­med the room and a set by DJ Le Can­ni­ba­le & Uabos igni­ted a vibrant ener­gy onto the dance­floor, mean­while, more rela­xed par­ty­go­e­rs recli­ned in ico­nic Was­si­ly chairs pro­vi­ded by the team at Knoll, sip­ping on free beers cour­te­sy of Nas­tro Azzur­ro Prime Brew. An eccentric and Kan­din­sky-colour­ful per­for­mance paid homage to the thea­tri­ca­li­ty of Bau­haus dan­ces, and invi­ted the crowd to reflect upon the mecha­ni­cal & human ele­ment that embo­dies Bau­haus design. 


All in all, this was a night that cap­tu­red the futu­ris­tic mini­ma­lism of the his­to­ric Bau­haus move­ment, and its las­ting impact on the pre­sent day, as echoed in the Wal­ter & Was­si­ly frames. Simi­lar to the ambi­ti­on that hel­ped craft our new ran­ge of eye­we­ar, this was a par­ty that sought to inspi­re and enhan­ce what the neu­bau team has always advo­ca­ted for; inno­va­ti­ve & sus­tainab­le eye­we­ar, gui­ded by a moder­nist and mini­ma­list spirit.

Für unseren Newsletter anmelden!