Neubau Eyewear Milan Design Week

Our Milan Design Week party was an ode to the Bauhaus greats

Dance & design came together in the most engaging eyewear party of the year: Celebrating our new special edition Walter & Wassily at Isola Design Districts’ La Stecca 3.0.


But the Bauhaus era wasn’t all about functionality, it was a playground for new ideas, such as the infamous costumes created for Oskar Schlemmer’s Triadic Ballet. Set against the architecturally inspiring backdrop of Isola Design Districts’ La Stecca 3.0, our Walter & Wassily launch party was inspired by the same expressive spirit, drawing in hundreds of guests, from the pool of creatively inclined minds in attendance at Milan Design Week.

During the course of the evening, a diverse crowd poured into a space that was both technologically alluring and nostalgic, echoing the spirit of Bauhaus in both shape and colour. A fluorescent violet light embalmed the room and a set by DJ Le Cannibale & Uabos ignited a vibrant energy onto the dancefloor, meanwhile, more relaxed partygoers reclined in iconic Wassily chairs provided by the team at Knoll, sipping on free beers courtesy of Nastro Azzurro Prime Brew. An eccentric and Kandinsky-colourful performance paid homage to the theatricality of Bauhaus dances, and invited the crowd to reflect upon the mechanical & human element that embodies Bauhaus design.

20190411 Neubau Tot Bassa 043
20190411 Neubau Tot Bassa 154

But the Bauhaus era wasn’t all about functionality, it was a playground for new ideas, such as the infamous costumes created for Oskar Schlemmer’s Triadic Ballet. Set against the architecturally inspiring backdrop of Isola Design Districts’ La Stecca 3.0, our Walter & Wassily launch party was inspired by the same expressive spirit, drawing in hundreds of guests, from the pool of creatively inclined minds in attendance at Milan Design Week.


During the course of the evening, a diverse crowd poured into a space that was both technologically alluring and nostalgic, echoing the spirit of Bauhaus in both shape and colour. A fluorescent violet light embalmed the room and a set by DJ Le Cannibale & Uabos ignited a vibrant energy onto the dancefloor, meanwhile, more relaxed partygoers reclined in iconic Wassily chairs provided by the team at Knoll, sipping on free beers courtesy of Nastro Azzurro Prime Brew. An eccentric and Kandinsky-colourful performance paid homage to the theatricality of Bauhaus dances, and invited the crowd to reflect upon the mechanical & human element that embodies Bauhaus design.


All in all, this was a night that captured the futuristic minimalism of the historic Bauhaus movement, and its lasting impact on the present day, as echoed in the Walter & Wassily frames. Similar to the ambition that helped craft our new range of eyewear, this was a party that sought to inspire and enhance what the neubau team has always advocated for; innovative & sustainable eyewear, guided by a modernist and minimalist spirit.

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