Faceprint Juli Internetdaten 015

neu­bau meets Jen­ni­fer Bit­sche of Hin­gu­cker & Face­print: dis­cus­sing her blog­ging and grea­ter eye­we­ar empi­re with sus­taina­bi­li­ty and style

It takes a cer­tain degree of dri­ve, pas­si­on and abo­ve all self-con­fi­dence to even ima­gi­ne the level of suc­cess which Aus­tri­an crea­ti­ve and busi­ness queen Jen­ni­fer Bit­sche has achie­ved. She’s the foun­der of Face­print, a dis­tinc­ti­ve eye­we­ar blog dedi­ca­ted to explo­ring the incre­a­singly diver­se ran­ge of eye­we­ar pro­ducts and opto­mi­c­al inno­va­tions, and tog­e­ther with her hus­band she runs one of the most dar­in­gly cool and aes­the­ti­cal­ly inno­va­ti­ve eye­we­ar con­cept stores in Aus­tria: Hin­gu­cker. With the inten­ti­on to pro­vi­de an honest and insight­ful per­spec­ti­ve, Jen­ni­fer has been able to craft a busi­ness model that offers its cus­to­mers the chan­ce to learn spe­ci­fics about a pro­duct; whe­re it comes from, how its desi­gned and how it can be improved. 

In an age whe­re mar­ke­ting aims to cura­te a fal­se truth for the sake of inco­me, this honest con­cept seems to be some­thing hard to come by. Abo­ve all, Jen­ni­fer has pro­vi­ded a rare thing, a brand and busi­ness built with the desi­re to inform and inspi­re. We got the chan­ce to speak with this crea­ti­ve visio­na­ry behind the arti­stry, pro­vi­ding cus­to­mers with a uni­que per­spec­ti­ve on the inno­va­ti­on and extra­or­di­na­ry designs found in the wide ran­ge of eyewear.

You clear­ly have a spe­cial pas­si­on for eye­we­ar and pro­duct design, what is it that you find so fasci­na­ting about eyewear?

If you look some­bo­dy in the face, glas­ses are the first thing you will reco­gni­ze. With every style and color, the wea­rer stets an indi­vi­du­al state­ment. So I look at a face and always ask mys­elf, wha­t’s the sto­ry behind this face?


Your hus­band is an opto­me­trist and has col­la­bo­ra­ted with you on the deve­lo­p­ment of your con­cept store, Hin­gu­cker, and it seems that each of you holds a spe­ci­fic skill set and dif­fe­rent kind of inte­rest in eye­sight. How does your rela­ti­ons­hip inspi­re your brand and its growth?

As you alrea­dy said, my hus­band is the opto­me­trist and has a deep pro­fes­sio­nal know­ledge. I stu­di­ed mar­ke­ting and was always focu­sed on reco­gnis­ing and sear­ching for trends. Per­so­nal­ly, I do not cha­se every sin­gle trend, I want to have a deeper know­ledge of it and always have a pro­of of qua­li­ty and design. Always stay­ing true is one of the most important things. Also, our ran­ge in Hin­gu­cker is not per­sua­ded by trends that come and go. We stick to qua­li­ty pie­ces that we know will last the test of time. 

How do you, as a cou­p­le, balan­ce working tog­e­ther in a pro­fes­sio­nal & prac­ti­cal busi­ness part­ners­hip with your roman­tic rela­ti­ons­hip?

We have clear­ly set our respon­si­bi­li­ties, but that was also easy becau­se of our edu­ca­ti­on. Honest­ly, we real­ly talk a lot about our busi­ness, our goals and our visi­on, but we do try to talk less about our com­pa­ny, as we don’t real­ly sepa­ra­te busi­ness from free time. Basi­cal­ly, both our rela­ti­ons­hip and our busi­ness repre­sent our future and so we have tried to make the best out of everything. 

All pho­to­graphs by Mari­na Schedler

How can desi­gners, store owners and advo­ca­tes like yourself main­tain the balan­ce bet­ween the incre­a­sing demand for fashion­ab­le pro­ducts with the need to crea­te and sell sus­tainab­ly?

Some­ti­mes you have to think trans­ver­se­ly and make a step out of the box. Have a goal, have a focus and stay on your path. Then you will find the per­fect pro­ducts con­cer­ning sus­taina­bi­li­ty, design or qua­li­ty for you and your cus­to­mers. Nowa­days sus­taina­bi­li­ty is not just nice, the­se days it’s indis­pensable. Natu­ral­ly, you can’t chan­ge ever­ything in your busi­ness in one day, but if you focus on goals and make it step by step, you’­re on the right way.

Both Face­print and Hin­gu­cker have emer­ged from their hum­ble begin­nings as suc­cess sto­ries and their reach is only ever-expan­ding! How did you find the tran­si­ti­on from blog­ger to busi­ness owner and whe­re do you see your busi­ness moving from here?


It’s not real­ly a tran­si­ti­on, becau­se both of them are my busi­ness and my pas­si­on. Face­print is my crea­ti­ve path and visu­al space to bring you clo­ser to the eye­we­ar indus­try. Hin­gu­cker is my phy­si­cal path to show in a more tan­gi­ble space that eye­we­ar is not just a nice acces­so­ry but also a strong state­ment and neces­si­ty. But Hin­gu­cker is more than just eye­we­ar, Hin­gu­cker is more like a living room, whe­re you can find pro­ducts for yourself, like inte­rior items, books, care pro­ducts, Gin & Whis­key, jewel­lery and so on. All of them are spe­ci­fic pie­ces, with good qua­li­ty, awe­so­me design and of cour­se, with a sto­ry behind them. 

Do you remem­ber your first pair of glas­ses? How has your style and rela­ti­ons­hip to your glas­ses changed?

Oh yes, I do. And it was hor­ri­ble. I real­ly hated to wear my speck­led blue glas­ses and the tea­cher at my school always for­ced me to wear the glas­ses other­wi­se I had to sit in the front row. Time and style have sin­ce been chan­ging and I’ve been con­stant­ly loo­king for more accep­ta­ble and awe-inspi­ring glas­ses. The more I was get­ting to know this branch, dif­fe­rent labels and the pos­si­bi­li­ties, the more I was get­ting pas­sio­na­te about it. I real­ly like to see fan­cy and colour­ful glas­ses on others, but I am more the type who suits or pre­fers the mini­ma­list, laid back style. I always want to feel com­for­ta­ble in the clothes and glas­ses I wear, with effort­less ease and true style. 

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