Blog 1605 Neubau Eyewear Brillenmodell Alex 2

Urba­ni­ty, design, inno­va­ti­on: neu­bau eye­we­ar laun­ches worldwide

Walking through the streets of Vienna's Neubau neighborhood is exciting. Behind every corner you can discover new favorites.

From cozy cafés to modern restau­rants, from pho­to­gra­phy stu­di­os to fashion ate­liers, from art gal­le­ries to con­cept stores, in the 7th district you can find anything that is new, crea­ti­ve and zeit­geis­ty. Adjuncts that per­fect­ly sum up what neu­bau eye­we­ar also stands for. The Aus­tri­an brand found its inspi­ra­tio­nal bree­ding ground in exact­ly this area pur­suing the goal to make the­se cha­rac­te­ris­tics beco­me visi­ble in form of inno­va­ti­ve specta­cles, to spread the Neu­bau mind­set worldwide.

In an appe­alin­g­ly authen­tic way, neu­bau eye­we­ar reflects the recent zeit­geist of eye­we­ar fashion. It is inspi­red by young, crea­ti­ve and con­tem­pora­ry Vien­na and can be seen as a homage to fashion­ab­le urban quar­ters ever­y­whe­re, as well as to the van­guard who live and act in them”, exp­lains Dani­el Liktor, who is super­vi­sing the brand as well as the launch of neu­bau eye­we­ar. But that’s not all, ano­t­her important uni­que fea­ture is neubau’s way of pro­du­cing: supe­ri­or design meets high qua­li­ty and eco­lo­gi­cal­ly sus­tainab­le, Aus­tri­an manu­fac­tu­ring. The first collec­tion with 12 models of opti­cal eye­we­ar in six color varia­ti­ons each is laun­ching world­wi­de today, the next drop is going to fol­low in Octo­ber 2016 – and this line will come with a big surprise…

01 Juni 2016 · NEUBAU EYEWEAR
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