Otto Jörg NEUBAU eyewear odeeh collection design

ODEEH / NEU­BAUINTRO­DU­CING OUR NEW JOINT COLLECTION

Collaboration in fashion and design is a fragile but compelling art that makes it possible to explore new ways of thinking by bringing together projects with like-minded visionaries and creatives. The way we see the world can be captivated and moved in new directions to create something more beautiful and powerful than we were initially able to imagine. We at NEUBAU EYEWEAR love to inspire and be inspired by ateliers that bring back the fine art of hand craftsmanship - which lead us to team up with German fashion label ODEEH - to launch our first joint collection manifesting in an ode to appreciation of materials, fashion and functionality

ODEEH and NEU­BAU are con­sen­ted with a collec­ti­ve under­stan­ding of high-qua­li­ty mate­ri­als, exhi­bi­t­ing in the mini­ma­list yet striking designs of the crea­ti­ons, which incor­po­ra­te the latest tech­no­lo­gy and func­tio­n­al fea­tures. The color con­cept of the five models also con­veys a con­tem­pora­ry approach to sophisti­ca­ted design with shades that not only make a state­ment but are also under­sta­ted at the same time. This was the aim of the design pro­cess, both at the ate­lier of desi­gner duo Otto Drögs­ler and Jörg Ehr­lich and at the local NEU­BAU EYE­WE­AR pro­duc­tion faci­li­ty in Austria.

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We tal­ked to the desi­gner duo about the collec­tion, sus­taina­bi­li­ty and craftsmanship.

WHY DID YOU CHOO­SE NEU­BAU AS YOUR PARTNER?

Very simp­le: becau­se we like the staff and the human ener­gy behind NEU­BAU pro­ducts. All mee­tings, from the first con­ta­ct to the design ses­si­ons we had, as well as our days in Linz and in Ber­lin with the core team — ever­ything was easy and about a strai­ght talk, uncom­pli­ca­ted and very much dedi­ca­ted to the idea of crea­ting a gre­at pro­duct together.

WHAT WAS MOST SUR­PRI­SING TO YOU VISI­T­ING THE NEU­BAU PRO­DUC­TION IN LINZ?

We total­ly rea­li­zed the com­ple­xi­ty of buil­ding gre­at eye­we­ar items. It is incredi­ble how many steps are nee­ded in order to get to the final eye­we­ar pie­ces. The spe­cia­lists in Linz are fasci­na­ting. We found them to be gre­at per­so­na­li­ties and ever­y­bo­dy is full of pas­si­on and know­ledge. They all car­ry a simp­le aim: how can we do it even better?

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ODEEH / NEU­BAU IS YOUR FIRST EYE­WE­AR COLLECTION?

Diving into this spe­cial expe­ri­ence is uni­que. And we were curious enough to say: we want to at least dip into this field and crea­te our spec­trum of shades tog­e­ther with NEU­BAU spe­cia­lists and designers.

WHAT WAS IMPORTANT TO YOU IN THE COLOR CONCEPT?

Selec­ting colors for eye­we­ar is a total­ly dif­fe­rent field in com­pa­ri­son to clot­hing colors. You need to find and defi­ne colors that fit the faces and are ver­sa­ti­le enough in terms of dif­fe­rent skin types and face pro­por­ti­ons in general. 

NEUBAU EYEWEAR ODEEH COLLECTION MOODBOARD
Neubaueyewear odeeh colleciton colors sunglasses

WHAT WAS YOUR INSPI­RA­TI­ON FOR THE COLOR SCHE­ME OF YOUR SS 21 AND THE MATCHING EYE­WE­AR COLLECTION?

ODEEH is always about a cer­tain coin­ci­dence. Never too matching, always a bit unex­pec­ted. This is our man­tra, so to say. And as well in terms of the eye­we­ar colors — we wan­ted colors to fit and feel good, rather than nuan­ces that feel flas­hy or just new.

HOW DOES ODEEH INCOR­PO­RA­TE SUS­TAINA­BI­LI­TY AND SLOW FASHION INTO ITS BRAND ETHOS?

We try to act respon­si­ble in every field we are working on, crea­ting and producing.Short distan­ces and as much local acti­vi­ty as pos­si­ble are important to us, orga­nic and sus­tainab­le aspects are key. We try to get bet­ter sea­son by sea­son knowing at the same time that fashion never will be 100% sus­tainab­le. But we are signi­fi­cant­ly step­ping into the future collec­tions with all this in mind.

HOW DOES THE ELE­MENT OF CRAFT­S­MANSHIP COM­BI­NE WITH YOUR PRO­DUC­TION IN GIEBELSTADT?

Gie­bel­stadt (near Würz­burg) is our think tank, ate­lier and heart of ODEEH. The ex-super­mar­ket buil­ding we are in allows us to grow, reflect about ide­as for tomor­row and work clo­se­ly with our teams on new ide­as and pro­ducts. We live near­by and have all the machi­nes steady you need to sew. Becau­se of the fact that we have this in-house deve­lo­ping depart­ment we are able to rea­li­ze new aspects in a very fle­xi­ble and awa­ke surrounding.

Neubaueyewear ODEEH collection designer
Neubaueyewear odeeh collection design color

WHAT ARE ODEEH’S VALUES AND GOALS IN TERMS OF SOCIAL AND ECO­LO­GI­CAL RESPONSIBILITY?

We are try­ing to get bet­ter every sea­son! This may sound very simp­le, but that’s our core idea to this aspect. We are try­ing to make signi­fi­cant steps and learn from them day to day.

WHAT INSPI­RES YOU AND HOW DO YOU DEAL WITH CREA­TI­VE BLOCKADES?

We are lucky being a team of two. Each one of us knows and feels if the part­ner is having a wea­ker moment and is able to deli­ver a cer­tain sup­port if nee­ded. ODEEH is always about team­work, about struggling, com­mu­ni­ca­ting, tel­ling each other new ide­as and thoughts and dis­cus­sing them. Not to for­get: our small ODEEH fami­ly behind and with us. Being a small team allows us to stay in con­ta­ct with each one of our col­leagues. The­re is a lot of posi­ti­ve ener­gy in everybody. 

WHAT DO YOU RECOM­MEND FOR CREA­TI­VE LOW POINTS TO REGAIN ENER­GY? (KEY­WORD CORONA-BLUES)

Our tip would be: don’t let yourself be domi­na­ted by nega­ti­vi­ty. This may sound flat and simp­le but in the end this is key. Sur­round yourself with peop­le you like! Ever­ything else is not hel­pful. A toxic ener­gy in com­pa­nies is the begin­ning of a problem.

WHICH PEOP­LE HAVE INFLU­EN­CED YOU MOST IN YOUR WORK?

We are very much influ­en­ced by for­mer foun­ders and com­pa­nies we were able to learn from: Wolf­gang and Mar­ga­re­tha Ley from ESCA­DA; Karl Lager­feld (the ex pro­fes­sor from OTTO, at Hoch­schu­le für ange­wand­te Kunst in Wien), our expe­ri­en­ces at RENÉ LEZARD and CHLOÉ, RENA LAN­GE etc. It’s always tho­se gre­at and fearless per­so­na­li­ties you can learn from. Bra­ve­ness, posi­ti­vi­ty and a cal­cu­la­ted dimen­si­on of crea­ti­vi­ty — mixes of the­se aspects always were and always will be influ­en­ti­al for us.

Find out more about ODEEH on their web­site: www​.odeeh​.com

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