Blog 1703 Hausalkire Fallwinter17 Neubaueyewear Groupshot

Haus Alki­re and neu­bau eye­we­ar tea­med up for New York Fashion Week

When Fashion Week becomes more about the spectacle than the clothes itself it's refreshing to see a brand like Haus Alkire that is unusually unagitated for a fashion house.

Julie and Jason Alki­re, the hus­band-wife design duo behind the brand, are known for abs­tai­ning the cir­cus around the pre­sen­ta­ti­ons by invi­t­ing selec­ted press and cli­ents in their New York town­house and store simul­ta­ne­ous­ly to show their designs in an inti­ma­te set­ting rather than at a lar­ge sca­le fashion show. This aligns with the brand iden­ti­ty, as their Fall 2017 collec­tion doesn’t fol­low fast trends.

The pie­ces were inspi­red by film pro­du­cer, desi­gner and art direc­tor Hen­ry Bum­s­tead who has worked on ico­nic movies such as To Kill a Mocking­bird”, Mil­li­on Dol­lar Baby” and Mid­ni­ght in the Gar­den of Good and Evil”. The occa­sio­nal­ly moo­dy and dark turns of the movies beco­me visi­ble in the at times prep­py pie­ces and shar­ply struc­tu­red shapes they show­ed during New York Fashion Week. To com­ple­ment the strong, often mens­we­ar inspi­red loo­ks, the cou­p­le hand­pi­cked frames by the Aus­tri­an label neu­bau eye­we­ar to go along with their designs. We got a chan­ce go behind-the-sce­nes and talk with Julie and Jason Alki­re about their latest collec­tion and col­la­bo­ra­ti­on with neu­bau eyewear.

See all Haus Alki­re FW17 loo­ks fea­turing the latest neu­bau eye­we­ar frames here:

14 März 2017 · NEUBAU EYEWEAR
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