Get to know Australian fashion that is apart from comfy beachboy chic
Board shorts, flip flops and zinc across the nose. These are the three things that inevitably pop into your head when you envisage the staple outfit of the Australian male and you’d be 90% accurate in assuming the majority of men down-under has these three things pushed to the forefront of their wardrobe. However, in the past decade Australian menswear designers have been reshaping the fashion industry and reclaiming the uniform of the Aussie male. We’ve discovered the most influential Australian designers reshaping the menswear market.
FROM BRITTEN P/L
The brainchild of Melbourne brothers Alexander and Tim Britten-Finschi launched in 2010 and has grown into an award-winning label creating complex and deconstructed staple garments. From Britten P/L incorporates clean lines with contrasting raw edges. The garments mix fabrics generating a new approach to simple pieces like shorts and button downs.
Undeniably one of Australia’s most famous labels, Ksubi has grown a cult following since it came onto the market in 2000. The signature Ksubi denim revolutionized Australian fashion and created a point of difference in the fashion industry. Ksubi became an international success when they made headlines around the world for releasing 200 live rats onto the catwalk at Australian Fashion Week. The label continues to create innovative streetwear and supply millions of Aussies with their trademark jeans.
Perks and Mini
Perks and Mini is a radical streetwear label created in 2000 by husband and wife team Misha Hollenbach and Shauna Toohey. The label is almost unknown by Australian individuals due to the brands lack of catwalk shows and social media. Oozing art and graphic inspiration, P.A.M have collaborated with Nike, Undercover and Bathing Ape’s Skatething.
Creating a bind between the intrinsic tailoring of haute couture and the rawness of streetwear, Kiaya Daniels is changing the way international consumers view Australian fashion. The young designer is also reshaping the gender binding restraints of Australian fashion by placing both men and women in her clothing campaigns.