PONA ORANGES JUICE

From Pomo­na to PONA: neu­bau eye­we­ar speaks with the agri­cul­tu­ral crea­ti­ves behind orga­nic Aus­tri­an juice label PONA

Pluck­ing inspi­ra­ti­on from the mytho­lo­gi­cal tale of the wood nymph, Pomo­na, who accord­ing to anci­ent Roman reli­gi­on, was the god­dess of fruit trees, gar­dens and orchards, dis­co­ver the juice label, PONA. At the fore­front of inno­va­ti­ve, eco­lo­gi­cal and health-con­scious juice pro­duc­tion, the team behind PONA share our strong pas­si­on for holistic sus­taina­bi­li­ty and sup­por­ting all tho­se invol­ved in its evolution. 

Like Pomo­na, who wat­ched over and pro­tec­ted the trees, allowing all that sur­roun­ded her to flou­rish, the team behind PONA has been dedi­ca­ted to crea­ting a beverage that works in sym­bio­sis with its con­su­mers and the environment.

PONA FARM
FARMERS PONA

Working with orga­nic far­mers from Sici­ly to Mill­statt, South Tyrol and Carin­thia throughout Aus­tria, PONA has cul­ti­va­ted a diver­se and who­le­so­me menu of natu­ral, orga­nic and nou­ris­hing pro­du­ce — all of which are added sugar-free! From oran­ges and app­les to grape­fruit, lime, lemon and gin­ger, all the juices have a fla­vour that sti­mu­la­tes and refres­hes any tas­te buds. 

The juices are unfil­te­red and unt­rea­ted’, mea­ning they’re as authen­ti­cal­ly orga­nic as can be — you may as well eat a fresh oran­ge strai­ght off the tree! And all that pul­py stuff at the bot­tom? Fear not, that’s a sign of true nut­ri­tio­nal­ly excel­lent good­ness, fil­led with all the vit­amins and sugar-free ener­gy that any fruit lover needs to take on a busy (or even rela­xed) day! 

As they’ve sup­por­ted us with orga­nic cate­ring at a ran­ge of our events, we thought it was high time to speak with this like-min­ded thri­ving team about their pro­duc­tion pro­cess, team-ori­en­ted busi­ness struc­tu­re and dedi­ca­ti­on to charity.

04 Aug. 2019 · NEUBAU EYEWEAR
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