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District Guide: Soho, New York City

seen by Lily Montasser, blogger

Being a cre­ative in New York can be chal­leng­ing –– for the now 25-year-old Lily the deci­sion to leave Cal­i­for­nia behind in order to move to the Big Apple turned out to be the right one how­ev­er. The city gives her the ener­gy, the dri­ve to always move for­ward. After hav­ing grad­u­at­ed from the known Sarah Lawrence Col­lege she was faced with the big ques­tion if she either wants to pur­sue a career with a fash­ion mag­a­zine or start her own busi­ness. She chose the lat­ter and ever since works as a blog­ger, col­lab­o­rat­ing with inter­na­tion­al brands, trav­el­ing the world and express­ing her style along the way.

Down­load Map here

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The best place to peo­ple watch is Cipri­ani Down­town. The scene in the restau­rant is a social spec­ta­cle in itself. But I love sit­ting out­side, order­ing a spaghet­ti Bolog­nese, and peo­ple watch­ing on West Broadway.

1. Cipri­ani Down­town | 376 W Broad­way, NY 10012, @cipriani

When you have to work on your lap­top, it‘s best to go to Pub­lic Hotel. It’s where all the neigh­bor­hood cre­atives con­gre­gate into one com­mu­nal office. Plus, once the clock strikes 4pm, you can head upstairs to the rooftop bar and for­get about work.

2. Pub­lic Hotel | 215 Chrystie St, NY 10002, @publichotels

Where do you get most inspired? On the streets, hon­est­ly! Whether it’s bump­ing into Bel­la Hadid at a cof­fee shop, or spot­ting some cool skater kids glid­ing down the side streets — the streets of Soho are filled with characters.

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Do you have one mem­o­ry in par­tic­u­lar that will for­ev­er be asso­ci­at­ed with your favorite neigh­bor­hood? My first real’ NYC apart­ment was in the heart of Soho. It was a tiny, and very expen­sive, stu­dio on West Broad­way. It fit me, a bed and an awk­ward­ly shaped din­ner table, and that’s about it. But I loved it! It was my first time liv­ing on my own, and I have so many mem­o­ries there.

The most pho­to­genic place of the city is Greene Street, in between Spring and Broome. White gor­geous col­umn build­ings and cob­ble­stone streets. It’s where I first start­ed shoot­ing for the blog, and still my go-to spot two years later. 

3. Greene Street, NY 10012

My urban oasis is Equinox! I go there every day, some­times even twice a day. A yoga class or a run. Relax­ing in their steam room. And cool­ing down with a chilled euca­lyp­tus tow­el. So worth the hefty mem­ber­ship price. 

4. Equinox | 69 Prince St, NY 10012, @equinox

Why does your job per­fect­ly match your city? In New York City, any­thing is pos­si­ble. And you can be who­ev­er you want to be. That’s what my job is all about. No judg­ment, just be yourself.

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How do you spend a Sun­day in Soho? I love Sun­days in Soho. The streets are qui­et and I love to just loi­ter around the neigh­bor­hood, start­ing with brunch at Sant Ambroeus. Then I stop by some of my favorite stores for some eye can­dy. I always pop by The Line for inte­ri­or inspi­ra­tion. Then I spend the after­noon sip­ping cof­fee on a stoop and watch­ing peo­ple. Best way to end the week! 

5. Sant Ambroeus | 265 Lafayette Street, NY 10012, @santambroeus

6. The Line | 76 Greene St, NY 10012, @thelinenyc

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You can find the nicest vin­tage clothes in What Goes Around Comes Around. They’ve got every­thing from vin­tage Chanel to hard-to-find rock tees. I also love their jew­el­ry selection.

7. What Goes Around Comes Around | 351 W Broad­way, NY 10013, @whatgoesaroundnyc

29 Sept. 2019 · neubau eyewear