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District Guide: Soho, New York City

seen by Lily Montasser, blogger

Being a creative in New York can be challenging –– for the now 25-year-old Lily the decision to leave California behind in order to move to the Big Apple turned out to be the right one however. The city gives her the energy, the drive to always move forward. After having graduated from the known Sarah Lawrence College she was faced with the big question if she either wants to pursue a career with a fashion magazine or start her own business. She chose the latter and ever since works as a blogger, collaborating with international brands, traveling the world and expressing her style along the way.

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The best place to people watch is Cipriani Downtown. The scene in the restaurant is a social spectacle in itself. But I love sitting outside, ordering a spaghetti Bolognese, and people watching on West Broadway.

1. Cipriani Downtown | 376 W Broadway, NY 10012, @cipriani

When you have to work on your laptop, it‘s best to go to Public Hotel. It’s where all the neighborhood creatives congregate into one communal office. Plus, once the clock strikes 4pm, you can head upstairs to the rooftop bar and forget about work.

2. Public Hotel | 215 Chrystie St, NY 10002, @publichotels

Where do you get most inspired? On the streets, honestly! Whether it’s bumping into Bella Hadid at a coffee shop, or spotting some cool skater kids gliding down the side streets — the streets of Soho are filled with characters.

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Do you have one memory in particular that will forever be associated with your favorite neighborhood? My first real’ NYC apartment was in the heart of Soho. It was a tiny, and very expensive, studio on West Broadway. It fit me, a bed and an awkwardly shaped dinner table, and that’s about it. But I loved it! It was my first time living on my own, and I have so many memories there.

The most photogenic place of the city is Greene Street, in between Spring and Broome. White gorgeous column buildings and cobblestone streets. It’s where I first started shooting for the blog, and still my go-to spot two years later. 

3. Greene Street, NY 10012

My urban oasis is Equinox! I go there every day, sometimes even twice a day. A yoga class or a run. Relaxing in their steam room. And cooling down with a chilled eucalyptus towel. So worth the hefty membership price. 

4. Equinox | 69 Prince St, NY 10012, @equinox

Why does your job perfectly match your city? In New York City, anything is possible. And you can be whoever you want to be. That’s what my job is all about. No judgment, just be yourself.

How do you spend a Sunday in Soho? I love Sundays in Soho. The streets are quiet and I love to just loiter around the neighborhood, starting with brunch at Sant Ambroeus. Then I stop by some of my favorite stores for some eye candy. I always pop by The Line for interior inspiration. Then I spend the afternoon sipping coffee on a stoop and watching people. Best way to end the week! 

5. Sant Ambroeus | 265 Lafayette Street, NY 10012, @santambroeus

6. The Line | 76 Greene St, NY 10012, @thelinenyc

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You can find the nicest vintage clothes in What Goes Around Comes Around. They’ve got everything from vintage Chanel to hard-to-find rock tees. I also love their jewelry selection.

7. What Goes Around Comes Around | 351 W Broadway, NY 10013, @whatgoesaroundnyc

29 Sept. 2019 · neubau eyewear
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