An inter­view with Aus­tri­an artist Mar­kus Habersatter

Art doesn’t only live on paper or canvas. Art can live anywhere and on anything. This is a lesson that Markus Habersatter, son of a long line of hoteliers, learnt early in his professional life

– about to start a care­er in his family’s foots­teps, he rea­li­zed that he was more inte­res­ted in designing the rooms, to give them a per­so­na­li­ty of their own. Today he runs his own busi­ness, Raum­werk, tog­e­ther with his part­ner Kim — a busi­ness that doesn’t real­ly feel like work now that he final­ly has the free­dom to tell sto­ries through colors and inte­riors, and to live out his crea­ti­ve ambi­ti­ons in the dif­fe­rent fiel­ds of pain­ting and pho­to­gra­phy. The Aus­tri­an mul­ti-disci­pli­na­ry artist re-worked neu­bau eyewear’s cam­pai­gn images in his dis­tinct signa­tu­re style – see the results below!

Your work is all about rooms: which room has the big­gest mea­ning to you?
My head. The most mea­ning­ful phy­si­cal room for me is the stu­dio in which I do this work. The pic­tures tell sto­ries about their owners and about my path as an artist.

When does a room turn into art?
When art of the walls and rigid struc­tures cap­ti­vatin­g­ly breaks up the ever­y­day, and gives a room pur­po­se, and opens up a new per­spec­ti­ve. Art gives the view­er a puz­zle, lets him ask ques­ti­ons while also tel­ling sto­ries, and all the while sparks some­thing in him too. A room that mana­ges to do that is, in my opi­ni­on, art.

You tur­ned your crea­ti­vi­ty, your visi­on for a self-employ­ed busi­ness: which chal­len­ges and oppor­tu­nities have you expe­ri­en­ced?
I never had any par­ti­cu­lar desi­re or visi­on to begin my exis­tence as an artist. What I mean is, the secret of art lies not in loo­king, but in fin­ding” (Picas­so). And so art found me, and it beca­me my pro­fes­si­on. In my art I see the oppor­tu­ni­ty to have the space and time to slow­ly unfold mys­elf without pres­su­re, in order that some­thing uni­que and con­sis­tent might be crea­ted. This art its­elf is the challenge.

You also stu­di­ed pho­to­gra­phy and action pain­ting – in what situa­tions are you most crea­ti­ve? Do you have to be in a cer­tain mood to crea­te art?
The­re is no par­ti­cu­lar situa­ti­on or mood that that I have to be in to be crea­ti­ve. I’m gene­ral­ly able to just begin. Howe­ver, a cer­tain time pres­su­re, like the com­ple­ti­on date or the ope­ning of an exhi­bi­ti­on, can be qui­te hel­pful in terms of jump­st­ar­ting the crea­ti­ve dri­ve. Working under a time pres­su­re tends to be more fruit­ful for me. The work exists in cycles when crea­ted in that way, and belongs tog­e­ther. In this way, work is made in suc­ces­si­ve seri­es, gra­du­al­ly impro­ving in the process.

What inspi­ra­ti­on and emo­ti­ons did you have, or did you want to beco­me visi­ble when you modi­fied the pain­tings for neu­bau eye­we­ar?
I’m working on fashion pho­to­graphs that I’m star­ting to draw over, and fur­ther levels emer­ge from this. You have the back­ground of the pho­to­graph, super­im­po­sed with indi­vi­du­al per­cep­ti­ons and emo­ti­ons. The sob­rei­ty and rea­li­ty of the pho­to­gra­phic depic­tion melts away. With the Neu­bau seri­es, the thing that I lik­ed most was the idea that in the same way that a pair of glas­ses gives the face a cer­tain some­thing, crea­ting an iden­ti­ty, art can give a room, or the peop­le inha­bi­t­ing it, this indi­vi­dua­li­ty and iden­ti­ty – a face.

So you’­re making art out of some­thing that alrea­dy exis­ted – does that mean that anything can be art?
Art should reflect some­thing uni­que. It can also bring that which alrea­dy exis­ted back to life, adding fur­ther lay­ers. Art gene­ra­ted from the pre-exis­tent is still art, becau­se it can and should be inter­pre­ted and deve­lo­ped from a new point of view.

The key to a crea­ti­ve life:
An open mind.

21 Juli 2017 · NEUBAU EYEWEAR
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