Neubau 2 by Greta Maria Asgerisdottir

ADNA on reaching her musi­cal sol­sti­ce, empowe­ring her fans and stay­ing mind­ful in one of the big­gest indus­tries in Entertainment.

All at once bewit­ching, melan­cho­lic and mini­ma­listic, Swe­dish sin­ger ADNA has found a sound that, amidst her siren-call-esque lul­la­bies and soft­ly hum­med lyrics, mana­ges to bring her soul out from wit­hin her to the edge of our ears and hearts, only to lin­ger so long as not to give herself away ent­i­re­ly. ADNA is both mys­te­ry and an open book. Heral­ding from our musi­cal sis­ter’ group, Neu­bau Music, she’s thri­ving upon her desi­re to stay genui­ne in an indus­try that so often reli­es upon the oppo­si­te. Like ADNA, we too began small, at the grass roots, with good inten­ti­ons and high ambi­ti­ons, and so we feel it’s our duty to sup­port the hum­ble and the unde­nia­b­ly talented. 

You seem to pour a lot of yourself into your music, what com­pels you to wri­te and how does per­forming affect you? Qui­te sel­fi­sh rea­sons, but I just always wan­ted music to be a place whe­re I’m free to feel in any way, without having to ana­ly­ze it too much or think about how it might affect someo­ne else. Just to use it as a tool to get things out of the sys­tem. So per­forming is a bit dif­fi­cult. But also spe­cial when you get to meet peop­le in it. 

ADNA MIDSOMMAR 018

What inspi­res you? Most­ly fee­lings and people. 

You’re qui­te a mind­ful per­son and this comes out in your music– would you like to use your plat­form to pro­mo­te mind­ful­ness – whe­ther this be in terms of sus­taina­bi­li­ty, femi­nism or even men­tal health? Of cour­se.

How would you descri­be your sound? I think of it as a clou­dy dream. But I guess it could be cate­go­ri­zed as some kind of dream/​folk/​pop.

What brought you to Neu­bau Music, a group which sup­ports smart work, fair­ness and long term care­ers”? The peop­le behind it, and their values of cour­se. Long term” is some­thing I’ve always been a fan of, and in the end it’s always about the peop­le you’re with. 



What brought you to Neu­bau Music, a group which sup­ports smart work, fair­ness and long term care­ers”? The peop­le behind it, and their values of cour­se. Long term” is some­thing I’ve always been a fan of, and in the end it’s always about the peop­le you’re with. 

ADNA MIDSOMMAR 019
28 Juli 2019 · NEUBAU EYEWEAR
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