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A sustainable tribute to an endless summer

If the 60s taught us anything, it’s that revolutionary attitudes flourish across many different fields. It was a time of liberation, when people freed themselves from the norms that until then had governed their lives and followed the urge to try new things. Somehow, everyone seemed to be on the hunt for a life without limits — for some that meant hanging out with like-minded pacifists in Haight Ashbury, for others it was rather about exploring the French Riviera, where the artsy-inclined became heavily engaged with the avant-garde. 

It’s no wonder, then, that director Jacques Deray used the impressive scenery of the Côte d’Azur as the backdrop for La Piscine” – a movie that would become a paradigm of French cinema. Starring Romy Schneider, Alain Delon and Maurice Ronet, the film’s characters find themselves on an unrelenting quest for freedom — a liberation guided by free-flowing emotions and instinctive sensuality. 

Inspired by the sensual cool of Deray’s cult classic, our brand-new special collection Côte du Soleil is about the beauty that comes when courage and freedom collide. 

Our frames are named Alain, Romy and Maurice, alluding to the three actors that helped La Piscine” to acquire its legendary status, and there are unmistakable parallels in the frames’ forms too. Just as the pool’s edge embraces the glittering water within, the frames of our three new models stretch like a band around the lenses. 

And with the use of our 100% bio-based material natural3D, we also wanted to hark back to the the lesser known, rustic and natural side of the Côte d’Azur, which long before La Piscine” was shot, was home to high-quality, down-to-earth design.

For our Cóte du Soleil special edition we won the coveted 2020 Red Dot Award and the IF Design Award 2020 for Product Design! The design of Romy, Alain und Maurice was chosen to be one oft he best product designs in the category glasses“ and sunglasses”.

Aside from that we received the Good Design Award for our natural3D material. This material is not only derived from renewabe source, it also enables us to produce the frames without creating or cutting waste, so the whole process leaves an extremely small ecological footprint.

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