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Blog 1611 20160916 Neubeu Sera 01555

A voyage between inspiration and music with Brina Knauss

Travelling around the most creative urban districts of Europe for the launch event of neubau eyewear, in Italy we met with Brina, DJ of the evening at Killer Kiccen, Milan.

Musi­cian, singer, and mod­el with a sim­ple and mod­ern style, Brina was born in Slove­nia, trans­plant­ed to Milan, and trav­els con­tin­u­al­ly with her music between Ibiza, Lon­don, and Italy where she is a very pop­u­lar trend­set­ter of fash­ion and lifestyle brands.

We like cre­ative and mul­ti­fac­eted per­son­ae, those who draw their inspi­ra­tion from the world and are a con­stant source of inspi­ra­tion for oth­ers. So we decid­ed to have a chat with her to find out more.

You began as a singer and mod­el, now you embody a spokesper­son and above all DJ. Brina, which of these titles suit you best?
It’s dif­fi­cult to choose one over the oth­ers. On every occa­sion, I try to be myself. I tend to always choose sit­u­a­tions and col­lab­o­ra­tions that allow me to do so with­out hav­ing to make dif­fi­cult com­pro­mis­es. If I should pick one though, I would have to say that cer­tain­ly behind the con­sole is where I can allow myself to express my feel­ings in total free­dom, with no restric­tions. I believe that music is the instru­ment that lets us express who we are with the high­est num­ber of facets pos­si­ble: there is the sound, the atmos­phere that is cre­at­ed, visu­al and emo­tion­al con­tact with many peo­ple at the same time, body lan­guage, aes­thet­ics. Yes – being a DJ prob­a­bly allows me to tell and con­vey who I am, cre­ative­ly, with no fil­ters whatsoever.

Work­ing as a DJ, you find your­self trav­el­ling around the world expe­ri­enc­ing the music of dif­fer­ent coun­tries, some­times even mul­ti­ple times in just a few days. Which cities do you feel most at home in and what inspires you most on a cre­ative lev­el?
Hav­ing just spent an unfor­get­table sum­mer sea­son there, I would have to say Ibiza. But I have to spec­i­fy: every­one thinks of Isla as the tem­ple of club­bing and excess­es, where night and day are mixed and con­fused and any­thing goes. Over-the-top is a must. But its essence is made of inti­mate sun­ris­es, sim­ple and spon­ta­neous peo­ple, a per­fect cli­mate in every sea­son, a Mediter­ranean diet, and a splen­did sea­side. Berlin instead is the city where cre­ativ­i­ty and inno­va­tion meet, in an urban set­ting that is always stim­u­lat­ing and brim­ming with inspi­ra­tion. But many Euro­pean cap­i­tals and oth­ers are acquir­ing these char­ac­ter­is­tics, espe­cial­ly thanks to artists and young peo­ple who trav­el and spread the cul­ture of sharing.

What dif­fer­ences do you notice in the peo­ple in clubs when trav­el­ling to dif­fer­ent coun­tries? What do they have in com­mon and how are they cul­tur­al­ly dis­tant?
The dif­fer­ences in their response, the lev­el of engage­ment and inter­ac­tion with the pub­lic vary — notice­ably — accord­ing to what I have iden­ti­fied as musi­cal cul­ture. In north­ern Euro­pean coun­tries, espe­cial­ly in Lon­don, where I have had the oppor­tu­ni­ty to play at the Beat Club, they pre­fer more sophis­ti­cat­ed and under­ground music. The club is not only a con­text of enter­tain­ment, but also a place where peo­ple go to enjoy a show, as if it were a con­cert or a the­atri­cal per­for­mance. In this con­text I feel very much at home and I can get more intense feed­back. In oth­er cities where club­bing is per­ceived more as a way of hav­ing fun on Sat­ur­day night, com­mer­cial music dom­i­nates and they wait for the lat­est big hits before hit­ting the dance floor. The sec­ond approach is not very me”, so I have to work even hard­er: in the end, it is a stim­u­lat­ing challenge.

You were born in Slove­nia, you live in Milan, but you also work in Lon­don and Ibiza. As we have said, you trav­el lots, liv­ing in many cities and dif­fer­ent cul­tures. Which city do you think suits you best for your life as an artist?
It would be nice to be able to make a mix: vital­i­ty, the pub­lic and the essen­tial­ly unlim­it­ed offer­ings of Lon­don, the musi­cal cul­ture, cre­ativ­i­ty, and humane and live­able dimen­sion of Berlin, togeth­er with the warmth, beau­ty, and end­less nights of Ibiza. Milan, between the design dis­trict, Brera, the Nav­igli, and Por­ta Nuo­va is becom­ing a hotbed of inspi­ra­tion and pic­ture-post­card views. But many cities of East­ern Europe and ex-Yugoslavia fas­ci­nate me tremen­dous­ly for their street art trends, their sim­plic­i­ty, and their cul­tur­al meet­ing places.

Which cities would you like to per­form in next year?
Cer­tain­ly I would still like to get back to Lon­don for a more intense and con­tin­u­ous expe­ri­ence of its cul­ture and atmos­phere. I feel like I could con­tribute a lot in terms of ener­gy and inspi­ra­tion. Then my dream is to fly over­seas more often to the Unit­ed States, to learn how peo­ple dif­fer­ent from Euro­peans would react to my music. In Octo­ber I played at Provo­ca­teur in New York. It was a unique expe­ri­ence that I would like to fol­low up on.

Blog 1611 20160916 Neubeu Sera 01546
02 Dec 2016 · neubau eyewear