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Blog 1604 Hienle Daandam Frame Of Mind 4

Visiting Berlin designer Hien Le in his studio

There is something organic about the way Hien Le speaks about his latest Spring/Summer collection, as if his daily life is inspiration in itself and any moment can become the foundation for a new collection.

Mix­ing clas­sic Ger­man tai­lor­ing with the raw­ness of Berlin youth, Hien has cre­at­ed a label that excites and entices inter­na­tion­al con­sumers by explor­ing the zeit­geist of the mod­ern gen­er­a­tion through sleek and min­i­mal­ist designs. Play­ing with aspects of fem­i­nin­i­ty in menswear and only pro­duc­ing gar­ments in Ger­many, Hien is paving the way for eth­i­cal and sus­tain­able young design­ers in Berlin. Although the label pro­duces both men’s and women’s cloth­ing, sev­er­al buy­ers and con­sumers have com­ment­ed on the fem­i­nin­i­ty and gen­der flu­id approach to styling in Le’s garments.

The Laos born and Berlin raised design­er nev­er intend­ed on cre­at­ing his own epony­mous label, begin­ning a career in PR at Agency V fol­low­ing his grad­u­a­tion from stud­ies in Fash­ion. Real­is­ing he could be work­ing on the sales of his own col­lec­tion as opposed to oth­er design­ers and miss­ing the phys­i­cal labour that comes with sewing and pat­tern mak­ing, Hien quit his job in 2010. After meet­ing with busi­ness coach­es and pro­duc­ing a sol­id busi­ness plan he set about cre­at­ing an inde­pen­dent label that is now stocked inter­na­tion­al­ly in Ger­many, Amer­i­ca, Switzer­land, Tokyo and Hong Kong. The end of 2015 brought a shift for the label with the release of Hien’s uni­sex fra­grance in col­lab­o­ra­tion renowned per­fumer Mark Bux­ton and Verdúu Fra­grances, allow­ing con­sumers to com­bine scent and touch to the Hien label.

Now in his eleventh col­lec­tion, Hien shocked the fash­ion indus­try this sea­son when he joined sev­er­al of Berlin’s oth­er big name design­ers shun­ning the run­way at Mer­cedes Benz Fash­ion Week. With that being said last year Le has stepped into the world out­side of his com­fort zone after many ask­ing if he’d ever be inter­est­ed in mak­ing a fra­grance, he indeed did so. Sum­mer 2015 the Berlin design­er released Hien Le No.1 the uni­sex fra­grance that with­out a doubt became a total hit. A per­fumer, a design­er and one of the most hum­ble beings wan­der­ing around in the Ger­man fash­ion scene. Pho­tog­ra­ph­er Daan Dam vis­it­ed the new­com­er in his stu­dio to show the designer’s Spring/​Summer 16 collection.

Pho­tog­ra­phy by Daan Dam

25 Apr 2016 · neubau eyewear