foundation / icon / iconClose
foundation / icon / iconClose
foundation / icon / iconClose

Choose region:

Please choose your region:

Blog 1704 Viertel Vor Neubau 2

Artists of the month: Anna and Marcus from Green Blogazine VIERTEL \ VOR

What makes standing by what you believe in even more powerful? Collaborating with like-minded people and turning your shared vision into reality! Anna and Marcus, founders of the sustainability focused online magazine VIERTEL \ VOR, took that by heart.

Not only do they work togeth­er and are a cou­ple in their pri­vate life, but also want to encour­age all of us to join them in their quest for liv­ing a more aware lifestyle. Based in Bran­den­burg near Berlin, Anna and Mar­cus chan­nel all their cre­ative pow­er into show­cas­ing the work of oth­er sus­tain­abil­i­ty dri­ven peo­ple, high­light­ing impor­tant issues regard­ing con­sumerism, and edu­cat­ing all of us about how to live a green­er lifestyle – sounds like a per­fect fit for our artists of the month cat­e­go­ry, doesn’t it?

With earth day just behind us, we asked Anna and Mar­cus all about how VIER­TEL \ VOR start­ed and what their wish­es for the sus­tain­abil­i­ty-move­ment are.

Blog 1704 Viertel Vor Neubau 9

How did the idea for Vier­tel \ Vor come about?
Anna: We are both free­lancers. Mar­cus is a video direc­tor, DOP, and a damn good pho­tog­ra­ph­er, too. I’m a jour­nal­ist and copy­writer. We were always lucky to have good assign­ments for large brands, agen­cies, mag­a­zines, and pub­lish­ers. But bit by bit we real­ized that we often made good adver­tis­ing for bad stuff. We were busy pro­mot­ing things and ideas that are not tru­ly impor­tant to us.

Mar­cus: Also, the always-recur­ring trends and the con­sump­tion lifestyle of our West­ern cul­ture bored us. I can’t find any­thing inter­est­ing in going to a mall and don’t feel sat­is­fied by buy­ing any­thing. The whole top­ic of sus­tain­abil­i­ty on the oth­er hand is a real chal­lenge that ques­tions our whole social­iza­tion. This is much more exciting!

Anna: So, sud­den­ly Mar­cus dropped one very deci­sive sen­tence: We need new role mod­els. In a way, that’s what Vier­tel \ Vor is all about: Peo­ple who think dif­fer­ent. Peo­ple who care about hap­py bees, enough trees, fresh air and clean water. Mod­ern envi­ron­men­tal­ists who want to sup­port our local plan­et while hav­ing fun! Think­ing about sus­tain­abil­i­ty is cool. It does not have to be com­pli­cat­ed. It can look good, taste good, smell good, and give us and every­one around a good time.

Mar­cus: And we per­son­al­ly are hap­py to now be able to com­bine our skills with a good purpose.

Blog 1704 Viertel Vor Neubau 6

How do you find a good bal­ance between work and (private-)life?
Mar­cus: As a free­lancer I learned over the years to stop work­ing at a cer­tain point and try to han­dle my work­life as if I would be employed some­where. The prob­lem is that I find so many inter­est­ing top­ics in my time­lines that I have to think about work all the time. That’s cool, but that’s also why it’s some­times hard to real­ly let go. I’ll have to switch off my cell or Social Media to real­ly calm down. The best thing for that is to work in the garden.

Anna: So true! Because, to be hon­est, some­times I can’t find this bal­ance! Since the launch of Vier­tel \ Vor work and life are pret­ty much inter­twined. But it’s also more fun to work now, so some­times it’s ok to mix up the so-called work-life-bal­ance. Nev­er­the­less, I’m cur­rent­ly try­ing to have one cell­phone free day per week. Apart from that, we nev­er cap­ture real pri­vate or too spe­cial moments for our blogazine and social media, sor­ry! Espe­cial­ly moments in nature like a beau­ti­ful sun­down in Bran­den­burg, where we most­ly live, have to be enjoyed with­out any thoughts about Ins­ta-Sto­ries or stuff like that in my opinion.

What does sus­tain­abil­i­ty” mean to you?
Mar­cus: To make sure that we live in bal­ance with nat­ur­al resources and process­es so our kids can have a good envi­ron­ment to live in.

Anna: For me it sim­ply means to care. Think about what leads to what, think about what’s real­ly impor­tant. And – most impor­tant­ly: reduce! We don’t expect any­one to become total­ly ascetic. But a lit­tle less fast fash­ion items, bet­ter meat, and here and there a renounce­ment of plas­tic waste is easy to do! Exam­ple: Say no to Cof­fee-to-go and take your time to drink it. Or buy a nice reusable mug.

Blog 1704 Viertel Vor Neubau 24
foundation / icon / iconClose

Apart from that, what can every­body do to start liv­ing a more sus­tain­able life?
Anna: Sharp your aware­ness! Just start to care a lit­tle more about pro­duc­tion con­di­tions and mate­ri­als. Buy local food or skip fast fash­ion. When it comes to clothes my favorite mantra is less is more”. It’s cool to just have a few pieces – real favorites.

Mar­cus: It’s actu­al­ly not that hard. You can switch to renew­able ener­gy any­time. You can start to shop local and with­out plas­tic any­time. You can switch to a bank that doesn’t invest into fos­sil fuels, weapons or shit­ty com­pa­nies. You can do all those things right now and with­out any big effort. It’s your decision.

What are the small things every­one can look out for in every­day life?
Mar­cus: Invest your mon­ey wise­ly. With every Euro or Dol­lar you spend you sup­port a cer­tain com­pa­ny and a cer­tain way of pro­duc­tion. Ask your­self which com­pa­nies you want to sup­port – those who treat this plan­et like shit or those who care and think for­ward and sus­tain­able. Again – it’s your decision.

Blog 1704 Viertel Vor Neubau 7
foundation / icon / iconClose

Is there some­thing spe­cif­ic every­one should know about sus­tain­abil­i­ty?
Mar­cus: You are the one that has the pow­er to change everything.

Anna: Word.

Where do you see the future of the sus­tain­abil­i­ty-move­ment?
Anna: I would love for it to become sex­i­er! Because with a lit­tle more fun and style, a lot of the hard­er and even much more impor­tant envi­ron­ment-top­ics could reach the main­stream much faster. Apart from that, we are sure that sus­tain­abil­i­ty and a green lifestyle are more than a trend or even more than a move­ment. It’s a must. And it affects all of us.

Mar­cus: Yes. I hope that it’s not just a move­ment any­more but a status-quo.

Pho­tog­ra­phy & Con­cept Mar­cus Wern­er & Anna Schunck

26 Apr 2017 · neubau eyewear