Blog 1804 Sigmund Carl Vienna Wedekind 2

Vienna Wedekind on the trail of Sigmund & Carl

We met actress, photographer, and fashion influencer Carola Pojer, founder of one of Austria's most successful blogs, for a quick chat.

What start­ed six years ago as the dig­i­tal diary of the actor and pho­tog­ra­ph­er Car­o­la Pojer, has since turned into one of Austria’s most suc­cess­ful blogs. Her pen name Vien­na Wedekind’ already com­bines two of her biggest influ­ences: Austria’s cap­i­tal and the pro­to-expres­sion­ist Ger­man play­wright Frank Wedekind. A min­i­mal­ist with a keen eye for detail, we couldn’t have thought of any­one bet­ter to fol­low the trail of inspi­ra­tion lead­ing to our new mod­el Sig­mund & Carl’, so we met her for a quick chat. 

Blog 1804 Sigmund Carl Vienna Wedekind 3
SIGMUND & CARL in black coal matte / eclectic silver

You are wear­ing the mod­el Sig­mund & Carl which was inspired by those two icons of psy­cho­analy­sis, Sig­mund Freud and Carl Gus­tav Jung. Both of them spent a lot of their work­ing lives in Vien­na. Where would you go to feel the pres­ence of their spir­it in today’s city? 

Def­i­nite­ly to the Café Landt­mann or the Café Sperl, which also were part of our pho­to shoot. Beyond that, a walk along Vienna’s Ringstrasse is an absolute must. That’s where you will pass many his­toric build­ings, such as the Uni­ver­si­ty where Freud used to teach, which will give you an impres­sion of old Vienna.

Blog 1804 Sigmund Carl Vienna Wedekind
SIGMUND & CARL in black coal matte / eclectic silver

I love its mix of clas­sic and the modern.”

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SIGMUND & CARL in snow-white / silky rosé

You are trav­el­ing a lot between the world’s fash­ion cap­i­tals, but you still live in Vien­na. What is it that fas­ci­nates you about the city? 

I love its mix of the clas­sic and the mod­ern. On the one hand, you’ve got these epi­cal­ly beau­ti­ful his­toric build­ings and a unique cof­fee­house tra­di­tion, which only exists in Vien­na in this form, that whole idio­syn­crat­ic vibe. On the oth­er hand you’ve got mod­ern archi­tec­ture, inno­v­a­tive con­cepts that com­bine shop­ping and­din­ing out, and the kind of urban cool­ness that you’ll find in a dis­trict like Neubau. 

In what words would you describe the Vien­nese style? 

Time­less, clas­sic and under­stat­ed, with a hint of bravery.

Blog 1804 Sigmund Carl Vienna Wedekind 4
SIGMUND & CARL in black coal matte / eclectic silver
13 Apr 2018 · neubau eyewear