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Blog 1605 Reformation Sustainable Fashion Eco Fashion Frame Of Mind 1

These labels are challenging the way green fashion is perceived

Ecological and sustainable fashion is boring, beige and just so-not-fun? Well, better think about this cliché twice because these newcomer brands are coming to change society's perception of this urgent and important issue.

The reformation

The Ref­or­ma­tion is a sus­tain­able cloth­ing com­pa­ny with a huge cult fol­low­ing. Founder, Yael Afla­lo and her army of Ref babes’ hunt down mate­ri­als from vin­tage and dead­stock mer­chan­dise from oth­er design­ers and repur­pose pieces into, styl­ish and orig­i­nal designs. Every­thing is made in LA with­out the use of harm­ful syn­thet­ics or dyes. With stores in LA and New York, Ref­or­ma­tion con­tin­ue to grow. In 2013, they opened America’s first sus­tain­able sewing fac­to­ry and have recent­ly hire an over­seas sus­tain­abil­i­ty man­ag­er to push their green mis­sion efforts world wide.

Shaina Mote

Shaina Mote is all about min­i­mal and ver­sa­tile sta­ples for women. The entire design and pro­duc­tion process is done in Los Ange­les to pro­mote domes­tic appar­el man­u­fac­tur­ing and sup­port local craft­man­ship. As for mate­r­i­al, Shaina Mote only use nat­ur­al and renew­able fibres over syn­thet­ics like oil-based poly­ester and works with sus­tain­able threads likes ter­cel and modal. The neu­tral col­or palette and clean lines, make the pieces rel­e­vant again and again each season.


We want to take respon­si­bil­i­ty for our plan­et, humans and the envi­ron­ment.” Fon­nes­bech is a sixth gen­er­a­tion Dan­ish fam­i­ly-run her­itage label. Orig­i­nal­ly estab­lished in the 1800’s, it was re-launched in 2014 with a focus on sus­tain­able fash­ion and pro­mot­ing envi­ron­men­tal aware­ness. The col­lec­tions are noth­ing but ele­gant and time­less pieces, all made with recy­cled vis­cose, organ­ic wool and cot­ton and works with sup­pli­ers who are cer­ti­fied by sus­tain­able tex­tile stan­dards like Oeko.Tex. All of the pro­duc­tion of Fon­nes­bech is done in Europe, with a focus on long-last­ing craftsmanship.


If any­one can make a cool menswear brand sus­tain­able and eco-con­scious its design­er, Char­lie Mor­ris. His brand Fan­mail, was born as a reac­tion to the dam­age the fur indus­try had on the envi­ron­ment and decid­ed to push his eco-ethos into his fash­ion. 1 year lat­er, and his unmis­tak­ably uncom­pli­cat­ed designs and its use of envi­ron­men­tal­ly-friend­ly mate­ri­als (such as organ­ic cot­ton and hemp) and tech­niques are cen­tral to its identity.

09 May 2016 · neubau eyewear