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Sigmund on tour: experience Vienna with neubau eyewear

Some people immediately make one envision a certain place or time. Think of Mozart and you see Austria, take Sigmund Freud and you've got Vienna.

To this day you can see signs of the Aus­tri­an founder of psy­cho­analy­sis all around town. Pho­tog­ra­ph­er Clemens Fan­tur took this as a start­ing point to explore the her­itage he left behind and doc­u­ment­ed Freud’s favorite places using an item he is famous­ly known for, the round shaped glasses.

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The glass­es are made by neubau eye­wear who rein­vent­ed the icon­ic pair and named them Sig­mund as a nod to the brand’s own Aus­tri­an roots. Fol­low­ing the frame — #sig­mundon­tour — the images take you to the cafés where he met up with fel­low psy­chol­o­gist Carl Gus­tav Jung, his name­sake park close to his for­mer home or show a typ­i­cal psy­cho­analy­sis setting.

Pho­tog­ra­phy by Clemens Fantur

20 Mar 2017 · neubau eyewear