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Blog 1703 Neubau X Grinko Backstage 1
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When neubau eyewear and Grinko took over Milan Fashion Week

Fashion Week usually means exciting collaborations – and it's fair to say that one of the highlights of Milan Fashion Week was when neubau eyewear teamed up with contemporary Italian brand Grinko.

Found­ed in 2009 by Sergei Grinko and part­ner Fil­lipo Coc­chet­ti, Grinko has been show­ing at Milan Fash­ion Week for over 5 years now and, with its dis­tinct design lan­guage, just felt like the per­fect fit for neubau eyewear.

The col­lec­tion was inspired by the 80s, with strong shapes and broad sil­hou­ettes, com­plet­ed with a punk edge seen in a heavy use of black and belts. But Grinko is all about the con­tra­dic­tion and unlike­ly com­bi­na­tions: punk ele­ments were bal­anced with chic, tai­lored jack­ets and suits, and beau­ti­ful­ly decon­struct­ed sports­wear was worn with more for­mal wear. The asym­met­ri­cal sil­hou­ettes were giv­en a lift with lady­like items, and this is where neubau eye­wear made a strong impres­sion. Bal­anc­ing the seem­ing­ly imper­ti­nence of the col­lec­tion, the glass­es gave it a posh, mod­ern and classy look — per­fect for today’s galant ladies.

01 Mar 2017 · neubau eyewear