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Dominik Tinted Lenses 1

Preserving nature within the city scape: Our latest campaign shot at London’s Kew Gardens

See how our sustainable design finds a perfect match at the shoot location of our latest campaign, London’s number one spot for nature preservation.

Amongst the bustling metrop­o­lis of Lon­don lays the leafy par­adise of Kew Gar­dens—a qui­et, envi­ron­men­tal Eden, and one of the most bio­di­verse places on earth! For over 250 years Kew Gar­dens has been gift­ing the world with its beau­ti­ful green­ery, now it cham­pi­ons lead­ing envi­ron­men­tal sci­en­tif­ic research too. Home to 50,000 vari­eties of liv­ing plants, includ­ing some of the rarest species in the world, Kew Gar­dens is mak­ing a stand against cli­mate change through con­ser­va­tion, and it’s doing it straight from the con­crete jun­gle of Britain’s capital. 

Which, is what makes it the pic­ture per­fect loca­tion for our lat­est neubau eye­wear cam­paign shoot. After all, we’re all about fus­ing urban style with nature— be it through our sus­tain­able mate­r­i­al nat­u­ralPX or our eco-con­scious­ly pro­duced packaging.

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Dominik 2

For this pic­turesque shoot, we’ve been lucky enough to explore the glim­mer­ing green­hous­es of Kew Gar­dens. Ven­tur­ing with our mod­els into the heart of the world’s largest Vic­to­ri­an green­house, The Tem­per­ate house, we expe­ri­enced botan­i­cal won­ders, and cap­tured our time­less eye­wear range in a whole new glit­ter­ing light. The most out­stand­ing back­drop we were able to cap­ture is Kew Gar­dens’ infa­mous art instal­la­tion The Hive by UK based artist Wolf­gang But­tress. The 17-meter tall for­ma­tion offers guests to step into this giant bee­hive made of 170,000 alu­mini­um parts and 1,000 LED lights, filled with a hum­ming sound instal­la­tion in the key of C, the very key that bees buzz in.

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Dominikmax Tinted Lenses 1


Join us on our jour­ney into the jaw-drop­ping venue that is Kew Gar­dens in the video show­cas­ing our nat­u­ralPX high­light frames Sonia and Gio­van­ni below:

02 Jun 2019 · neubau eyewear