Blog 1610 Neubau Eyewear Dominik 5

People of neubau: product manager Dominik Füreder

neubau eyewear isn’t your typical anonymous label but a familiar brand with dozens of different faces and real stories to tell.

Sto­ries about the love for high qual­i­ty, strong design, inno­va­tion as well as per­son­al expe­ri­ences in Vienna’s Neubau dis­trict and lat­est dis­cov­er­ies in their neigh­bor­hood. Frame of Mind wants to intro­duce the peo­ple that make every­thing hap­pen. An inside view of what’s hap­pen­ing behind the scenes. The first one in this series is Dominik Füred­er, prod­uct man­ag­er, pas­sion­ate bal­cony gar­den­er and out­door activist.

How do you explain what you’re doing at neubau eye­wear?
I am the prod­uct man­ag­er of neubau eye­wear. Togeth­er with our design­ers and the neubau team I’m devel­op­ing the neubau eye­wear collections.

The ques­tion I am ask­ing myself all the time is: Which glass­es and sun­glass­es do we need to offer the per­fect col­lec­tion?” It’s very inter-divi­sion­al. I’m also work­ing very close with our tech­ni­cians and sales.

I guess it might be inter­est­ing to explain how a new pair of glasses/​sunglasses comes to life. Start­ing with trend research we define in which direc­tion the new col­lec­tion should go. We think about upcom­ing trends and inspi­ra­tion, our tar­get group, mate­ri­als and col­ors. Based on our input the design depart­ment work on first drafts and pro­to­types. These hand­made or 3D print­ed pro­to­types help us to iden­ti­fy the per­fect pro­por­tions to guar­an­tee every­day wear­ing comfort.

The next steps are the dig­i­tal con­struc­tion and tool mak­ing on the engineer’s side. At the same time our Aus­tri­an pro­duc­tion team devel­ops our pre-defined new col­or­ways for our light­weight poly­mer and stain­less steel.

Anoth­er cre­ative aspect of my work is the devel­op­ment of all pack­ag­ing items, like cas­es and clean­ing cloths. Through these prod­ucts we are able to get in touch with the end-con­sumer, attract their atten­tion and com­mu­ni­cate the brand’s heritage.

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What’s the first thing you do when com­ing to the office?
Park my bike and brew fresh cof­fee with our French Press.

Self ful­fill­ment at work is incred­i­bly impor­tant – where can we find a part of Dominik?
I love sim­plic­i­ty and that you can def­i­nite­ly see in our prod­ucts. You can find a part of me in all the styles from neubau eyewear.

If you had to wear one frame for the rest of your life – what style would you choose and why?
I would pick Sig­mund as my opti­cal style – it’s the per­fect mélange of avant­garde and sim­plic­i­ty. James would be my sun­glass­es to wear for­ev­er – the shape reminds me of my child­hood hero McGyver.

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What’s your favorite glass­es-moment’ in pop cul­ture?
I would say it’s the show Sein­feld. In this show you can find a few fun­ny sto­ries based on glass­es. In one episode George needs a new pair and goes to an opti­cian. Although his friends should help him pick a new frame he ends up with a pair of female glass­es by accident…

What’s your most excit­ing sto­ry to tell about Vienna’s Neubau dis­trict?
There are so many. One of my favorite sto­ries start­ed with a cof­fee at Espres­so. I was sight­see­ing the whole day with a friend from the US and we were total­ly exhaust­ed because we vis­it­ed all the tourist spots by bike. We lost track of time and luck­i­ly we left the Neubau dis­trict lat­er than planned…otherwise I would not have met my girlfriend.

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What’s your secret place to go after work?
Although it’s secret I’ll tell you. I would say it’s my bike. Depend­ing on my mood I use it to get to my dif­fer­ent secret spots. My bal­cony, the roof top ter­race of my gym and the qui­et Danube river­sides are my pre­ferred places when­ev­er I need a calm spot. But I also like to be around oth­er peo­ple. Then I go to one of my favorite cof­fee places in Linz: Ger­berei, Café Meier, Brot­süchtig or Salon­schiff Fräulein Florentine.

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What do you do to relax?
Gro­cery shop­ping at the farm­ers mar­ket, cook­ing, sport, trav­el­ling, read­ing and watch­ing TV-Shows.

Besides glass­es – which acces­so­ry is vital for you?
My bike and scarfs – not only in winter.

One thing from your child­hood you’re still doing:
Ask­ing my father to give me a wake up call when I have to get up extreme­ly ear­ly. He used to wake up my sib­lings and me for school every day when we still lived at home. Best alarm clock ever.

What’s next?
We always keep our eyes open for out­stand­ing tech­nolo­gies and mate­ri­als. We are work­ing on a cou­ple of new top­ics like mate­r­i­al mix­es and thin­ner met­al styles. Over­all the cur­rent col­lec­tion will be extend­ed with more excep­tion­al models.

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25 Oct 2016 · neubau eyewear