People of neubau: marketing manager Nina Kaltenboeck
neubau eyewear isn’t your typical anonymous label but a familiar brand with dozens of different faces and real stories to tell.
Stories about the love for high quality, strong design, innovation as well as personal experiences in Vienna’s Neubau district and latest discoveries in their neighborhood. Frame of Mind wants to introduce the people that make everything happen. An inside view of what’s happening behind the scenes.
The third one in this series is Nina Kaltenboeck, marketing manager and passionate world traveller. Growing up in Venezuela and Austria, she not only picked up the various cultures, behaviors, and languages, but also – first and foremost – an endless repertoire of energetic conversation topics. And this is definitely an advantage in her job which requires a lot of talking! What else may be important for her work and private life? Let’s find it out!
How do you explain your job at neubau eyewear?
I am doing marketing which for me means to bring people to experience the brand neubau. Doing that, I cover many different aspects, which is what I love so much – the great variety within my job!! I make sure our website offers great content, I work with public relations keeping media informed about our brand and upcoming products, I organize events and fairs and I also cover the point of sale marketing, meaning visual merchandising of the brand. Another important aspect of my work is the constant communication with the local marketing managers in the countries where we sell neubau. It is great to work with so many different people from all around the world.
What’s the first thing you do when coming to the office?
First I have a quick chit chat with my colleagues – it makes it easier to get up in the morning knowing that coming to the office I can gossip with my team. In the meantime I make myself a can of Jiaogulan tea — it is the magical tea for eternal youth and power, so I keep on trying ;) Then I open my inbox…
What was your last good idea? And where have you been when you got it?
My last good idea was the setup for my upcoming 30s bday party. I had it chatting with friends and eating burger. I think that this is how most of my good ideas come from…just by spending time with people I like in a relaxed atmosphere.
Who would you like to see wearing neubau eyewear frames?
Self-confident, electrifying, happy and fashion-conscious people; people that are aesthetic driven.
A word that best describes your career so far:
The opposite of boring, normal and steady…what would that be in one word?
When you were a child you’ve spent some years in Venezuela – how did this experience shape you as a person and how did it influence your decisions in life?
This is a tricky one – how much time do we have? ;) Some might say I have a latin soul and I would not deny it! I can talk a lot, laugh a lot, I can dance the whole night away… Besides that, it also made me stronger in every aspect. Living in an emerging country and not being able to neither understand nor talk the language of your schoolmates or the baker on the corner taught me how to handle difficult situations and that no problem is too big to be solved.
A thing you still own from your childhood?
A Schilling coin (Austrians currency before the Euro) my great grandmother gave me. I always have it in my wallet and I believe it helps keeping me away from financial troubles. So far it helps even though I sometimes spend too much money on beautiful things…
What do you do to relax?
I meet friends, I cook or read, and I do sports. Always depending on how much of relaxation I need.
What’s the most surprising thing you’ve ever experienced in Vienna’s Neubau area?
The surprising thing is that it never gets boring. Every time I go there I discover new shops, new coffee houses or restaurants. I just love strolling around the streets of Neubau and come across something new.
Why was Vienna the perfect city for you to spend your university years?
Because it is vibrant, thrilling, multinational and so much more! There are a million things to do there and at the same time it is not so hectic as other big cities such as London or Paris would be. Studying there, for me was freedom and feeling at home at the same time.
Your current frame of mind…
I am super happy about the upcoming year. There are so many exciting things coming up…at work and in my private life. I am eager for all of them!